A leading Automotive Company — Sole Agent for global brands and Authorized Dealer for multiple others, including elite brands — with full 3S across mass-market and premium portfolios. We are looking for a strategic, commercially driven Sales Director holds full ownership of the Retail, fleet, and commercial business lines across every brand in the portfolio. You will set the sales and growth plan to deliver volume, market share, and profitable revenue. This is a leadership role for someone who can operate at both the strategic and executional level in a fast-moving, multi-brand environment.
Key Responsibilities
Commercial Strategy & Growth
- Define and execute the commercial strategy for fleet, wholesale, and commercial channels across all mass-market and premium brands
- Set annual volume, revenue, and market-share targets by brand and channel, and own delivery against them
- Identify and pursue new business opportunities, segments, and channels to expand the commercial footprint
- Build short- and long-range forecasts and translate them into actionable sales plans
- Manage with Top Management the pricing strategy across the portfolio, including fleet pricing, tenders, and volume-based agreements, protecting margin while remaining competitive
- Feed market intelligence, competitor pricing, and customer insight into product and brand positioning decisions
- Work with brand principals and OEM partners on product mix, allocation, and launch plans
Retail, Fleet & Wholesale Management
- Lead retail performance across the dealer network and showrooms — sales targets, conversion, and customer experience standards
- Oversee the Fleet & Retail Manager in delivering retail volume, mix, and profitability across brands and branches
- Ensure consistent go-to-market execution and pricing discipline between retail and fleet channels
- Manage wholesale operations, dealer and distributor relationships, and stock/inventory alignment
- Lead the fleet business: corporate, government, and key-account sales, tenders, and framework agreements
Team Leadership
- Manage, coach, and develop a team of middle managers, including the Fleet & Retail Manager and Commercial Manager
- Set clear objectives, KPIs, and accountability frameworks across the team
- Build capability and succession within the commercial function
- Foster collaboration between fleet, retail, and commercial teams to maximize cross-sell and consistency
Stakeholder & Partner Management
- Act as the senior commercial interface with OEMs, brand principals, and strategic partners
- Aligning with internal functions — marketing, aftersales, finance, operations — behind the commercial plan
- Represent the company at industry events, client forums, and partner reviews
Performance & Governance
- Monitor sales performance, pipeline, and profitability through data-led reporting
- Enforce commercial governance, discounting discipline, and approval frameworks
- Report commercial results and insights to executive management
Requirements
Education
Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA advantageous
Experience
- 10+ years in sales/commercial roles, with at least 5 in a senior leadership position — automotive industry strongly preferred
- Proven track record in Retail, fleet, wholesale, or B2B commercial sales, ideally across multiple brands
- Demonstrated success delivering growth, hitting volume/margin targets, and winning major tenders or contracts
Skills & Competencies
- Strong commercial and financial acumen: pricing, margin management, P&L awareness
- Strategic thinker with the ability to translate strategy into operational execution
- Excellent negotiation, influencing, and relationship-building skills with senior clients and partners
- Confident leading and developing teams, including managing managers
- Data-driven decision-making; proficiency with CRM, sales analytics, and forecasting tools
- Outstanding communication and presentation skills
Personal Attributes
- Commercially driven and results-oriented, with a bias for action
- Comfortable operating in a multi-brand, fast-paced environment
- High integrity and sound commercial judgment
