About the Role:
Sitaf is looking for experienced Area Managers to lead sales teams and develop the business within their assigned regions.
The role requires strong people management, a clear focus on achieving results and the ability to develop employees through training and coaching. Flexibility and an active presence in the field are essential.
Regions: Central, Eastern, Western and Southern
Key Responsibilities:
- Lead, organize and motivate the sales team, setting clear objectives and expectations.
- Drive sales growth and profitability, ensuring individual and regional targets are achieved.
- Provide regular training, coaching and support to strengthen the team’s skills and performance.
- Monitor results, give constructive feedback and address areas for improvement.
- Develop customer relationships and identify new business opportunities.
- Work closely with other departments to meet customer needs and support business priorities.
Requirements:
- Proven experience in foodservice / HoReCa sales, preferably within food distribution.
- Previous experience managing and developing a sales team.
- Strong orientation towards objectives, with a track record of delivering results.
- Ability to train, coach and motivate people.
- A flexible, practical approach to changing priorities and business needs.
- Strong communication, organization and negotiation skills.
- Willingness to travel regularly within the assigned region.
- English and Arabic languages are both required
