Creative direction and collection design
• Research trends, customer needs, competitor activity, fabrics and silhouettes to develop seasonal concepts and mood boards.
• Design cohesive womenswear ranges across seasonal collections, core styles and key moments including Ramadan and Eid.
• Create original sketches, detailed CAD flats, colourways and presentation boards aligned to the brand.
• Present design concepts and product recommendations clearly to the founders and cross-functional team.
Technical design and development
• Prepare accurate design specifications and support complete tech packs, including measurements, construction, trims and finishing details.
• Partner with Product Development and garment technology to review prototypes, fit, proportions, workmanship and wearability.
• Attend fit sessions, communicate clear amendments and follow samples through to final design approval.
• Fabric, print and detail development
• Source and select suitable fabrics, trims, embellishments and finishes with Product
Development and suppliers.
• Develop colour palettes, prints and placement artwork, providing accurate references and approvals.
• Balance fashion newness with proven bestsellers and continuity products.
Critical path and factory collaboration
• Deliver sketches, CADs, specifications and design decisions to agreed critical path deadlines.
• Respond quickly to supplier questions, review development samples and resolve design issues without unnecessary sampling rounds.
Cross-functional collaboration
• Work closely with Buyers and Product Developers to align design intent, costs, feasibility and delivery.
• Collaborate with Merchandising, E-commerce and Marketing on launch stories, product details and collection presentation.
• Support factory visits and live fit sessions when required, including travel to Asia.
• Maintain organised design files, clear version control and accurate handovers.
