Job Purpose
The Sales Representative is responsible for achieving sales targets, developing new business, and growing HOLDAL’s presence across coffee shops and food and beverage outlets. The role focuses on building strong customer relationships, ensuring product availability, and identifying opportunities to increase sales and market coverage.
Key Responsibilities
Sales & Business Development
- Achieve sales targets by developing existing customers and acquiring new coffee shops and F&B outlets.
- Conduct regular customer visits, manage assigned routes, follow up on orders, and identify opportunities to increase sales.
- Expand distribution and product availability across the assigned territory.
- Build and maintain strong relationships with customers, understand their needs, and recommend suitable products.
- Follow up on stock levels, product availability, and order requirements to support sales growth.
- Coordinate with the marketing and brand teams on promotions, product launches, and in-store activations, where relevant.
Market Monitoring & Reporting
- Monitor competitor activities, pricing, promotions, and new market opportunities.
- Track sales performance, customer feedback, and market developments.
- Ensure timely follow-up on customer payments in coordination with the relevant internal teams.
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.
- 2+ years of experience in sales, preferably in food and beverages, coffee, beverages, or FMCG distribution.
- Previous experience dealing with coffee shops, cafés, restaurants, or other HORECA customers is a strong advantage.
- Good communication, negotiation, and relationship-building skills.
- Strong commercial awareness and a results-oriented mindset.
- Good organizational skills and the ability to manage customer visits and sales routes effectively.
- Fluency in Arabic and English.
- Valid driving license and willingness to travel across the assigned territory, as required.
