About the Role
Within the Digital Acquisition Department, we are looking to strengthen the current team on the identification, standardization & automation of local/regional campaigns.
Responsibilities
In coordination with the different parties involved:
- With the appropriate stakeholders, identify, collect, qualify & document business requirements for distributed marketing campaigns
- With the PO, review the business requirements and prioritize the product backlog, ensure alignment with business goals and stakeholder needs.
- Perform acceptance tests, ensuring they meet defined requirements and maintain high delivery quality.
- Maintain or contribute to How to Guides and business documentation.
- Provide proper training and support to users.
- Ensure compliance with industry standards and best practices, especially in relation to data privacy and security.
- Monitor and analyze campaign performance, user feedback, and key metrics to drive continuous improvement.
- Conduct market research and competitive analysis to identify opportunities for improvement and innovation.
Qualifications
- Strong analytical, synthesis, and proposal-making skills
- Ability to meet deadlines, adaptability, excellent organizational skills
- Ability to work independently on a project
- Ability to argue proposals/studies to convince and gain buy-in
- Strong listening and communication skills, with all levels of stakeholders
- Fluent in both spoken and written English and French
Preferred Skills
- Knowledge of Digital Acquisition practices and strategies
- Proven experience of Distributed Marketing implementation
- Strong web and communication culture
- Familiarity with and use of digital marketing tools
- Ability to understand and use operational and customer data to create relevant audience segments
- Knowledge of Salesforce tools in general, and specifically Marketing Cloud and Data Cloud, is a plus
