About the Role
We are strengthening our Digital Marketing Product team within Business Transformation. Reporting to the Lead Marketing Product Owner, you will translate the Group’s marketing strategy and business needs into multichannel orchestration and activation capabilities across our deployed Salesforce Marketing products. Working in an Agile environment, you will shape and deliver these capabilities in cooperation with the Product Owners responsible for the contributing platforms and cross-functional teams, including marketing, sales, Data science, IT, and customer care.
Responsibilities
In coordination with the different parties involved:
- With the POs, define and prioritize the product backlog, ensure alignment with business goals and stakeholder needs.
- Collaborate with stakeholders to qualify and document detailed requirements, user stories, and acceptance criteria.
- Coordinate with the IT team to ensure the development and enhancement of features and functionalities are delivered timely and of high quality.
- Overseeing acceptance of tests & work results, ensuring they meet defined requirements and maintain high delivery quality.
- Maintain or contribute to Release Notes, users How to Guides and ensure technical documentation is appropriately maintained on IT side.
- Provide proper training and support to users.
- Ensure compliance with industry standards and best practices, especially in relation to data privacy and security.
- Monitor and analyze platform performance, user feedback, and key metrics to drive continuous improvement.
- Conduct market research and competitive analysis to identify opportunities for product improvement and innovation.
Required Skills
- Fluent in both spoken and written English and French
- Ability to prioritize and manage multiple tasks in a fast-paced environment.
- Good communication skills, good listener
- Strong analytical skills, ability to synthesis, thoroughness
- Well organized with strong planning skills
- Flexible and persistent, able to work transversally
- Specific Skills:
- Proven experience as Product Owner or similar role, with proven experience in Salesforce ecosystem mandatory.
- Ability to leverage AI capabilities to power segmentation, next-best-action decisioning, personalization and multichannel orchestration
- Familiarity with Agile/Scrum methodologies.
- Certifications in Salesforce and/or Agile Product Management is a plus
