Webenia is Hiring: Technical-Commercial Sales Lead – UAE Market
Webenia is looking for a hands-on Technical-Commercial Sales professional to take ownership of our UAE market and build new B2B business.
This role is for someone who can personally find opportunities, approach prospects, understand their business, identify their needs, qualify the opportunity, work with the technical team, and close the deal.
This is not an account management role, not a sales administration role, and not a sales manager role where your main responsibility is managing a team.
We are looking for someone who has personally sold B2B technology or business solutions in the UAE and is comfortable owning the sales cycle independently.
What You Will Be Doing
You will be responsible for developing Webenia's UAE B2B pipeline and turning qualified opportunities into closed business.
Your responsibilities will include:
- Personally identifying and approaching new B2B prospects across the UAE.
- Building and managing your own sales pipeline.
- Generating opportunities through outbound prospecting, networking, referrals, LinkedIn, industry contacts, and other relevant channels.
- Speaking directly with business owners, founders, CEOs, managers, and decision-makers.
- Understanding how the client's business currently operates, including their processes, challenges, and pain points.
- Conducting proper discovery before involving the technical team.
- Qualifying opportunities based on business need, budget, decision-making process, timeline, and technical fit.
- Identifying opportunities for Odoo / ERP, E-Invoicing, AI, Automation, Websites, E-Commerce, Custom Software, Integrations, and Digital Solutions.
- Translating business requirements into a clear brief for the technical/pre-sales team.
- Working with the technical team to define the right solution and scope.
- Preparing and presenting commercial proposals.
- Handling objections and negotiations.
- Personally driving opportunities from first contact through to closing.
- Continuously developing new UAE business opportunities and expanding Webenia's market presence.
What We Need From You
We are specifically looking for someone with proven hands-on UAE B2B sales experience.
You should have:
- Proven experience selling B2B solutions in the UAE.
- A history of personally generating opportunities, not only handling leads provided by the company.
- A history of personally closing deals and being directly involved in the commercial process.
- Experience selling technology, software, SaaS, ERP, IT solutions, digital solutions, business solutions, or similar technical products/services.
- The ability to speak confidently with business decision-makers and understand how businesses operate.
- Strong discovery and consultative selling skills.
- The ability to qualify an opportunity before involving technical resources.
- Practical understanding of ERP / Odoo or similar business management systems.
- Understanding of E-Invoicing and its business/compliance applications.
- Familiarity with AI, Automation, integrations, and digital solutions from a commercial perspective.
- Strong communication skills with both commercial and technical stakeholders.
- The ability to work independently and take full ownership of your pipeline and opportunities.
- Strong knowledge of the UAE B2B market and how to identify and approach potential customers.
Important: Please Read Before Applying
You do not need to be a technical developer or implementation specialist.
You are not expected to build software, configure Odoo, develop AI systems, or implement technical solutions yourself.
What we need is someone who understands technology well enough to sell it properly.
For example, if you meet a UAE SME that is currently managing enquiries, quotations, inventory, invoices, or internal processes through WhatsApp and Excel, you should be able to:
Understand how the business works → identify the actual problem → ask the right questions → qualify the opportunity → understand what type of solution may be required → communicate the requirements clearly to the technical team → present the solution commercially → negotiate → close.
You should also be comfortable selling different types of solutions depending on the client's actual needs. Webenia works across areas including:
ERP / Odoo | E-Invoicing | AI & Automation | Websites | E-Commerce | Custom Software | Integrations | Digital Solutions
You are not expected to be an expert in all of these areas. However, you should be commercially strong enough to understand the business value of these solutions and identify where they can solve a real client problem.
This Role Is NOT a Fit If Your Experience Is Mainly:
- Account management with existing clients.
- Customer service or customer success.
- Sales administration or coordination.
- Renewals and upselling existing accounts only.
- Managing a sales team without personally generating and closing business.
- Receiving company-provided leads and mainly converting them.
- Selling products/services with no meaningful B2B consultative sales component.
- Pure technical implementation without commercial sales experience.
The key question is:
Can you independently identify a UAE business, approach the decision-maker, discover a real business need, qualify the opportunity, coordinate the right solution, negotiate commercially, and personally close the deal?
If the answer is yes, we would like to hear from you.
Before You Apply
To make sure we are aligned from the beginning, please provide the following with your application:
*** Years of UAE B2B sales experience
* What technology / software / ERP / SaaS / IT / digital solutions have you personally sold?
* Two of your strongest UAE deals that you personally sourced and closed: Client / industry
* Solution sold
* Deal value
* How you sourced the opportunity
* Your exact role from first contact to closing
*** How do you normally generate your own leads in the UAE?
* Your experience with Odoo / ERP or similar business management solutions
* Your experience with E-Invoicing, AI, Automation, Integrations, or Digital Solutions
* Current salary
* Expected salary
* Notice period / availability*
Please be specific when answering the above questions. We are particularly interested in your personal contribution to generating and closing business**, rather than the overall results of a team you managed or supported.
**Role Details
Full-time | UAE MarketThe position is within the approved hiring budget and package.**
This is a hands-on opportunity for someone who wants to build business, own the UAE pipeline, and directly contribute to Webenia's growth in the market.
Only candidates whose experience clearly matches the requirements above will be considered.