Company Description Uptown October Developments is a pioneer in Egypt’s real estate sector, known for applying flexible design principles and custom home designs tailored to individual customer needs. The company focuses on building sustainable urban communities that combine quality construction with efficient land use. Its services span land management, construction, leasing, and related real estate activities, offering integrated solutions to clients. Team members join a growth-oriented environment where innovation in design and community development is highly valued.
Role Description The Sr. Media Buyer is a full-time, on-site role based in Giza, responsible for planning, negotiating, and executing media campaigns across digital and traditional channels. Day-to-day tasks include developing media plans aligned with marketing objectives, managing media budgets, and optimizing campaigns for reach, frequency, and ROI. The role involves analyzing performance data, preparing reports, and making recommendations to improve campaign effectiveness. The Sr. Media Buyer collaborates closely with marketing, creative, and external media partners to ensure consistent brand messaging and efficient use of media investments. This position may also lead junior media team members and contribute to long-term media strategy.
Qualifications
- Strong media planning and media buying skills, with experience managing multi-channel campaigns.
- Ability to develop and implement media strategy, aligning plans with broader marketing and business goals.
- Robust analytical skills to interpret campaign data, track KPIs, and optimize performance.
- Effective communication skills for collaborating with internal teams, external vendors, and stakeholders.
- Proven experience in media buying within real estate, property development, or related industries is an advantage.
- Proficiency with media planning and analytics tools (e.g., ad platforms, tracking and reporting software).
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Giza, manage multiple projects, and meet deadlines in a fast-paced environment.