Company Preview
MaSs is a leading event management and production agency, recognized for delivering seamless
experiences through creativity, precision, and execution. We are specialized in providing an extensive range of creative services to help create unforgettable brand experience. The agency works with professional agencies, government entities, corporations, and individuals, combining innovative concepts with meticulous execution.
Following our success in Riyadh and Doha, MaSs is expanding its operations to Beirut.
Role Description
Responsible for generating revenue through exhibition space, sponsorship, and event sales, while developing new business opportunities and managing the full sales cycle from lead generation to contract closure. The role focuses on building strong client relationships, expanding MaSs Production’s customer base, and achieving sales targets across exhibitions, events, and production services.
Key Responsibilities
Exhibition Sales
· Identify and approach potential exhibitors, sponsors and partners.
· Sell exhibition space, sponsorship packages and other commercial opportunities.
· Build and maintain a qualified exhibitor and sponsor database.
· Present event concepts, participation packages and commercial benefits.
· Follow up on leads, proposals, negotiations and contracts.
· Support management with market feedback on pricing, categories and participation.
· Client Event Sales
· Corporate events
· Conferences
· Product launches
· Exhibitions
· Brand activations
· Event production
· Arrange meetings and introduce MaSs’ capabilities.
· Coordinate with internal teams to prepare proposals and commercial offers.
· Follow opportunities through negotiation and closure.
Business Development
· Build and expand a network of corporate clients, exhibitors and sponsors.
· Conduct market research and competitor analysis.
· Generate new leads through calls, LinkedIn, networking and client visits.
· Attend relevant exhibitions, business events and industry meetings.
· Maintain regular follow-up with active prospects.
· Sales Pipeline & Reporting
· Maintain an updated sales tracker or CRM.
· Monitor leads, meetings, proposals, negotiations and confirmed business.
· Prepare simple weekly and monthly sales reports.
· Provide management with pipeline updates, expected revenue and key challenges.
· Effective use of AI tools for research, lead generation, proposals and sales analysis.
GCC Support
· In addition to the primary responsibility for Lebanon, support the identification and development of relevant business opportunities across Qatar, Saudi Arabia, and the UAE.
· Identify Lebanon-based clients with regional requirements and promote the Company's relevant GCC capabilities.
· Coordinate qualified regional opportunities with the respective MaSs teams.
· Support cross-selling and multi-market business opportunities where applicable.
· Undertake regional client meetings, exhibitions, or business-development activities when required and approved by Management.
· Key Performance Indicators
· Performance will be measured through:
· Qualified leads generated
· Client and exhibitor meetings
· Proposals submitted
· Exhibitors and sponsors confirmed
· Exhibition space sold
· New corporate clients acquired
· Pipeline and confirmed revenue
· Conversion rate
· Follow-up and reporting discipline
· Generate and convert new GCC-based corporate leads into confirmed exhibition, event,sponsorship, and production business
Working Hours & Travel: The standard working schedule is Monday to Friday, 9:00 AM–6:00 PM (office in Jal El Dib Highway). Given the event-driven nature of the role, flexibility to work outside regular hours, including evenings and weekends, may occasionally be required. The position also involves occasional travel, and candidates should be comfortable and willing to travel when business needs require.
Interested candidates are invited to submit their CV to recruitment@massprome.com with the relevant position title in the subject line.
