Core Responsibilities:
Operational & Functional Excellence
- Supervise the daily operations of all social media platforms to ensure timely, engaging, and high-quality content delivery.
- Develop and manage monthly social media content calendars aligned with marketing campaigns, commercial priorities, and organizational objectives.
- Oversee the execution of social media campaigns, product launches, promotions, events, and digital activations across all brands within the group.
- Coordinate content production with creative graphic design, photography, videography, and production teams to ensure timely campaign delivery.
- Monitor campaign execution to ensure adherence to timelines, quality standards, and marketing objectives.
- Analyze social media performance using analytics tools and prepare periodic performance reports with actionable insights.
- Monitor KPIs include engagement, reach, impressions, conversions, audience growth, and campaign effectiveness.
- Recommend optimization strategies based on performance analysis, audience behavior, and digital trends.
- Support the planning and execution of paid social media campaigns in coordination with the Digital Marketing team.
- Assist in developing influencer marketing campaigns and strategic digital partnerships.
- Identify opportunities to improve audience engagement and maximize return on digital marketing initiatives.
- Ensure efficient management of multiple campaigns and competing priorities while maintaining quality standards.
People & Collaboration
- Supervise, coach, mentor, and evaluate the performance of Social Media Executives.
- Allocate work effectively across team members to ensure balanced workload and timely delivery.
- Conduct regular performance discussions and provide continuous feedback for employee development.
- Collaborate closely with Marketing, Branding, Creative Design, Medical, Commercial, Patient Experience, HR, and Operations teams to develop integrated digital campaigns.
Customer, Patient & Stakeholder Focus
- Ensure consistent brand voice, messaging, and visual identity across all social media channels.
- Create engaging digital experiences that strengthen customer awareness, trust, and engagement.
- Monitor audience interactions and ensure timely, professional responses to inquiries and comments.
- Support online reputation management through proactive engagement and effective issue resolution.
Compliance, Safety & Continuous Improvement
- Ensure all published content complies with organizational branding guidelines, communication standards, and healthcare advertising regulations.
- Ensure compliance with copyright, intellectual property, patient privacy, and data protection requirements.
- Review content for accuracy, professionalism, and alignment with organizational policies before publication.
- Maintain confidentiality of organizational information and sensitive marketing materials.
- Monitor platform updates, emerging technologies, and digital marketing trends to continuously improve social media performance
Requirements:
- Bachelor’s degree at any discipline.
- +5 years of experience in the social media.
- 2 years of them at senior or supervision role.
- Strong knowledge of managing business accounts across major social media platforms
- Knowledge of social media KPIs, analytics dashboards, reporting tools, and interpreting performance data to evaluate campaign effectiveness and recommend improvements.
- Understanding paid social campaign concepts, audience segmentation, campaign objectives, budgeting principles, and performance optimization
