The Social Media and Marketing Specialist is responsible of creating engaging content, managing social media platforms, monitoring campaign performance, and ensuring consistent communication of the company's brand identity across all digital channels.
Responsibilities:
- Manage the company's social media accounts.
- Develop and maintain a monthly social media content calendar.
- Publish posts, stories, reels, videos, and promotional campaigns according to the approved schedule.
- Monitor comments, messages, reviews, and mentions, ensuring timely and professional responses.
- Create engaging content that promotes the company's products, services, offers, and brand identity.
- Coordinate with graphic designers, videographers, photographers, and marketing team members to produce quality content.
- Plan and execute social media advertising campaigns in line with approved marketing budgets.
- Develop social media strategies that generate qualified inquiries and potential customers.
- Prepare weekly and monthly social media performance reports.
- Coordinate with Business Unit Managers to obtain product information, prices, promotions, and stock availability.
Qualifications:
- Bachelor's degree in Marketing or related field.
- 3+ years of experience in digital marketing (preferably in retail, furniture, lifestyle, or e-commerce)
- Creativity and attention to details.
- Excellent time management.
- Ability to analyze performance data and prepare reports.
