Job Opportunity
Social Media Marketing Specialist
Company: Aurelle
Location: Al Dawoodi, Baghdad, Iraq
Salary: 800,000 to 1,000,000 IQD per month
About Aurelle Complex
Aurelle Complex is a healthcare and professional education destination in Baghdad. It brings together Aurelle Beauty Center, Aurelle Dental, and Aurelle Academy in one location.
The complex provides beauty and aesthetic services, dental care, and educational programs for healthcare professionals and students.
Position Overview
Aurelle Complex is looking for a creative and organized Social Media Marketing Specialist to join its team.
The successful candidate will plan and manage social media activities for the Aurelle brand and its specialist services. The role includes content planning, community management, paid advertising, performance reporting, and coordination with the clinical and creative teams.
Because Aurelle operates in healthcare, the specialist must communicate responsibly, protect patient privacy, and ensure that medical content is reviewed and approved before publication.
Key Responsibilities
- Develop social media strategies for Aurelle Complex, Aurelle Beauty Center, Aurelle Dental, and Aurelle Academy.
- Create monthly content calendars for each service and target audience.
- Write clear and engaging captions in Arabic and English when required.
- Manage content for Instagram, Facebook, TikTok, YouTube, Google Business Profile, and other relevant platforms.
- Coordinate with doctors, instructors, reception staff, and the creative team to produce accurate photos, videos, Reels, Stories, and educational content.
- Monitor comments and messages and provide helpful first responses.
- Direct appointment and course inquiries to the appropriate team member.
- Manage community engagement in a professional and respectful manner.
- Support paid campaigns through Meta Ads and Google Ads.
- Assist with audience selection, budget coordination, creative testing, and campaign monitoring.
- Track reach, engagement, profile visits, inquiries, qualified leads, appointments, registrations, and cost per result.
- Prepare regular performance reports with practical recommendations.
- Stay updated with social media trends, platform changes, tools, and best practices.
- Follow Aurelle’s approval process for medical claims, patient testimonials, before-and-after content, promotions, and patient information.
Requirements
- Previous experience as a Social Media Specialist, Social Media Manager, Digital Marketing Specialist, or in a similar role.
- Strong understanding of Instagram, Facebook, TikTok, YouTube, Google Business Profile, and social media analytics.
- Excellent Arabic and English communication, writing, and editing skills.
- Experience creating content calendars, captions, short-form video ideas, and social media reports.
- Practical experience with Meta Ads Manager and Google Ads.
- Ability to understand campaign data and provide clear recommendations.
- Creative, organized, detail-oriented, and able to work independently.
- Ability to manage multiple accounts, priorities, and deadlines.
- Knowledge of content marketing and SEO is an advantage.
- Experience in healthcare, beauty, dental, education, or another service-based industry is an advantage.
- Basic understanding of patient privacy and responsible healthcare communication is preferred.
Apply by submitting your CV by LinkedIn
