About the Role
We are looking for a creative and hands-on Social Media Content Creator to produce engaging, mobile-first content for TikTok, Instagram Reels, and other digital platforms.
The ideal candidate is naturally interested in social media, understands current trends and viral content formats, and can independently take an idea from concept to filming and editing.
This is a hands-on content creation role, with a strong focus on short-form video, visual storytelling, and creating content that reflects the brand’s personality.
Key Responsibilities
- * Develop creative and original concepts for TikTok, Instagram Reels, and other social media platforms.
- Film high-quality short-form videos and photos primarily using a smartphone.
- Edit videos using CapCut or similar editing applications.
- Create engaging hooks, transitions, captions, and visual storytelling.
- Stay up to date with social media trends, formats, sounds, and platform best practices.
- Develop recognizable and consistent content formats aligned with the brand identity.
- Visit different locations to capture content as required.
- Work closely with the marketing team to understand content objectives and campaigns.
- Take initiative in suggesting new content ideas and creative concepts.
- Organize content production and deliver content within agreed timelines.
Requirements
- * 1–3 years of experience in social media content creation, digital content, or a similar role.
- Proven experience creating short-form content for TikTok and Instagram Reels.
- Strong smartphone filming and photography skills.
- Proficiency in CapCut or similar video editing applications.
- Strong understanding of current social media trends and platform-specific content.
- Good understanding of hooks, storytelling, pacing, and engaging short-form video.
- Strong creative and visual sense.
- Ability to work independently and manage multiple content tasks.
- Strong communication and organizational skills.
- Willingness and ability to travel to different locations for content production.
- A portfolio of previous work is required.
Preferred Qualifications
- * Experience working with hospitality, real estate, lifestyle, construction, or other consumer-facing brands.
- Experience appearing in or presenting social media videos.
- Experience with professional cameras or additional photography/video equipment.
- Basic understanding of social media analytics and content performance.
- Strong awareness of brand tone and visual identity.
We are looking for someone who is:
- Creative and naturally curious about social media.
- Proactive and comfortable suggesting new ideas.
- Trend-aware and understands what makes short-form content engaging.
- Hands-on and able to film and edit independently.
- Comfortable working on-site and traveling between locations.
- Passionate about creating content that people actually want to watch.
