The role
We’re looking for an experienced SEO and GEO Manager to build and own organic and AI-visibility growth for Dalma in Germany and France.
You’ll take full ownership of the GEO/SEO strategy for DE, end-to-end and set the strategy and roadmap for FR, working hand in hand with Marie-Anne, our Senior Marketing Manager, who leads execution there.
This is a real ownership role: there’s no existing SEO team to plug into and no inherited roadmap to follow. Just a fast-moving channel with genuine headroom in two markets, and a direct line to our Head of B2C Growth.
What you’ll do
- Strategy & execution — Own the DE GEO channel end-to-end: data-led strategy, roadmap, and hands-on execution. Set the same strategy and roadmap for FR, partnering with our Senior Marketing Manager on execution.
- GEO optimization — Run a test-and-learn, AI/automation-first approach to GEO. Balance a structured roadmap with the agility to jump on short-lived opportunities (new formats, hacks, partnerships), and stay ahead of a fast-moving market — model updates, new tactics, new research.
- Content & placements — Build content in areas of topical authority using first-party data and expert authorship. Keep our technical SEO/GEO foundation current, and manage off-page placements: refreshing existing ones, opening new affiliate/partnership placements, and running digital PR.
- Consultancy & knowledge-sharing — Document playbooks and share GEO/SEO knowledge with the team as the roadmap matures, so expertise isn’t locked in one person.
- Forecasting & reporting — Forecast the expected impact of initiatives before executing them, and report against that forecast — not just describe activity after the fact.
Must-haves:
- Hands-on SEO delivery experience — you’ve built and executed a strategy yourself, not just briefed one
- Comfortable building from scratch, with ambiguity, and without an existing team to lean on
- You own your data and reporting personally (GSC, GA4, Looker) — no analyst needed
- Fluent in German and English
- Based in Berlin
Nice-to-haves:
- Insurance or subscription-based B2C industry background
- Experience managing an agency handover
Recruitment process
- Introduction call with Nik (Head of B2C Growth) — 30 min
- Case study with Nik — 1h
- Team fit with Marie-Anne — 30 min
- Team fit with Alban (co-founder) — 30 min
