M3aarf and MindLuster are educational platforms serving millions of learners across the Middle East and international markets.
We are looking for a highly skilled, hands-on SEO Specialist who can independently plan, execute, optimize, and scale our organic growth.
This is an execution-focused role, not a management-only position.
You will be directly responsible for implementing SEO improvements across both platforms, from technical audits and keyword research to content optimization, programmatic SEO, and performance analysis.
Our primary growth focus is Saudi Arabia and other GCC markets.
Key Responsibilities1. Technical SEO — Audit & Execute
- * Personally perform technical SEO audits using Screaming Frog, Google Search Console, and other tools.
- Identify and resolve crawling, indexing, canonical, redirect, and duplicate-content issues.
- Optimize XML sitemaps, robots.txt, and internal linking.
- Implement structured data and schema markup.
- Identify and fix Core Web Vitals and page performance issues.
- Validate technical fixes after deployment.
- Work directly with developers on changes requiring backend or frontend access.
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On-Page SEO — Direct Implementation
- * Perform keyword research and keyword mapping.
- Personally optimize course titles, meta titles, descriptions, headings, and URLs.
- Improve existing course pages to increase rankings and CTR.
- Optimize category, skill, and certificate-related pages.
- Identify content gaps and implement improvements.
- Build internal links between related courses, skills, and categories.
- Continuously optimize underperforming pages.
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Programmatic SEO
- * Identify opportunities to create SEO landing pages at scale.
- Build keyword and page-generation strategies for courses, skills, and categories.
- Prepare page templates, metadata rules, and content requirements.
- Use AI tools, automation, spreadsheets, and scripts to accelerate SEO execution.
- Personally implement bulk SEO improvements where CMS or database access allows.
- Coordinate with developers only when code-level changes are required.
- Monitor generated pages for duplication, thin content, and indexing problems.
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Content SEO & GCC Growth
- * Research trending courses, skills, and educational searches in Saudi Arabia and GCC countries.
- Identify high-demand keywords and content opportunities.
- Create SEO content briefs and optimize content personally.
- Improve Arabic and English content for relevant search intent.
- Identify opportunities to increase visibility for professional certificates.
- Refresh existing content based on performance data.
- Optimize content for both traditional and AI-powered search experiences.
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Off-Page SEO
- * Identify relevant backlink opportunities.
- Personally execute outreach campaigns.
- Build partnerships with relevant educational websites and publishers.
- Monitor backlink quality and referring domains.
- Identify and address harmful or spammy link-building practices.
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SEO Analytics & Continuous Optimization
- * Personally configure and maintain SEO dashboards.
- Monitor performance through GA4, Google Search Console, and SEO tools.
- Analyze traffic by country, page type, and keyword group.
- Track organic registrations and certificate purchases.
- Identify ranking drops and investigate their causes.
- Run SEO experiments and measure their results.
- Prepare weekly reports showing completed work, results, and next actions.
Required Qualifications
- * 4+ years of hands-on SEO experience.
- Proven experience independently executing SEO projects.
- Advanced knowledge of Technical SEO.
- Strong experience with Google Search Console, GA4, Screaming Frog, and Ahrefs/Semrush.
- Experience optimizing large websites with thousands of pages.
- Strong keyword research and on-page optimization skills.
- Experience with Arabic SEO and GCC markets.
- Ability to work independently without requiring a dedicated SEO team.
- Strong analytical skills and a results-oriented mindset.
Preferred Technical Skills
- * HTML, CSS, and basic JavaScript.
- SQL and database querying.
- Python or scripting for SEO automation.
- Google Sheets automation.
- Google Tag Manager.
- Structured data and JSON-LD.
- Experience with APIs and AI-powered SEO workflows.
Performance ExpectationsDuring the first 6 months, the candidate will be expected to:
- Complete comprehensive technical audits for both platforms.
- Personally implement high-priority SEO improvements.
- Resolve major indexing and crawling issues.
- Optimize existing course, category, and skill pages at scale.
- Execute a Saudi Arabia and GCC organic growth strategy.
- Launch scalable SEO initiatives with measurable results.
- Improve organic registrations and certificate conversions.
- Work toward an ambitious target of doubling qualified organic traffic, subject to the initial audit and agreed baseline.
ImportantWe are not looking for someone who only prepares SEO strategies, delegates tasks, or manages agencies.
We need someone who can identify an SEO opportunity, implement the solution, measure the impact, and continuously improve the results.
You will have access to our development and content teams when necessary, but you are expected to own the actual SEO execution from start to finish.
