Senior Search Strategist L4
About the Role
We are looking for an experienced Senior Search Strategist to lead and optimize paid search strategies for high-profile international accounts. In this role, you will drive performance marketing initiatives, transform business objectives into actionable search strategies, and deliver measurable results across multiple platforms.
You will act as a strategic advisor to stakeholders, oversee campaign performance, identify growth opportunities, and contribute to the continuous improvement of search marketing practices.
Key Responsibilities
- Develop and execute comprehensive paid search strategies.
- Manage and optimize campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
- Lead keyword research, audience targeting, bidding strategies, and budget allocation.
- Monitor campaign performance and provide data-driven recommendations.
- Conduct forecasting, budget pacing, and ROI analysis.
- Analyze performance trends and identify optimization opportunities.
- Present insights and strategic recommendations to stakeholders.
- Collaborate with Analytics, SEO, Social Media, Data, and Creative teams.
- Support testing initiatives, automation programs, and AI-driven search solutions.
- Mentor junior team members and share best practices.
- Stay updated with industry trends and platform developments.
Requirements
- 3 to 5+ years of experience in Paid Search / PPC, ideally within an agency environment.
- Strong expertise in Google Ads, Microsoft Ads (Bing), and Search Ads 360.
- Solid understanding of SEM, PPC, attribution, conversion tracking, and digital analytics.
- Experience managing substantial advertising budgets.
- Advanced analytical and problem-solving skills.
- Strong reporting and data visualization capabilities.
- Experience with Google Analytics 4, Google Tag Manager, and Looker Studio is a plus.
- Excellent English communication skills. French or Dutch would be advantageous.
- Ability to work independently in a fast-paced environment.
