Job Purpose:
Plan, execute, and optimize paid media campaigns across digital platforms, with a strong focus on mobile app growth (installs, engagement, retention), to drive efficient, scalable user acquisition for OneCard.
Key Responsibilities:
- Plan, launch, and manage paid media campaigns across Meta, Google, TikTok, and Snapchat (Search, Display, App Install, and Social).
- Lead mobile app campaign strategy – app install campaigns, deep-linking, and event-based optimization (e.g., purchases, sign-ups).
- Manage and optimize campaigns using MMP tools (e.g., Adjust) for accurate attribution and performance tracking.
- Own and manage the paid media budget across channels, ensuring efficient CPA/ROAS and reallocating spend based on performance.
- Conduct A/B testing on creatives, audiences, and bidding strategies to continuously improve campaign performance.
- Build and present regular performance reports with actionable insights to leadership.
- Collaborate closely with the content team to brief and align on creative requirements for paid campaigns.
Requirements:
- 4+ years of experience in performance/paid media buying, with proven experience running mobile app campaigns specifically (App Install / App Engagement campaigns).
- Solid working knowledge of mobile app marketing fundamentals – attribution, deep-linking, MMPs (Adjust, AppsFlyer, or similar).
- Proven experience managing paid media budgets in the Saudi Arabia market specifically, with strong understanding of local consumer behavior and platform usage (Snapchat, TikTok penetration in KSA).
- Hands-on expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager, and Snapchat Ads Manager.
- Strong analytical skills – comfortable working with performance data, Excel/Sheets, and campaign dashboards.
- Fluent in Arabic and English.
