We are looking for an experienced and performance-driven Senior Media Buyer to join our Digital Marketing team. The Senior Media Buyer will be responsible for planning, launching, managing, optimizing, and analyzing paid digital advertising campaigns across multiple platforms.
The ideal candidate should have strong hands-on experience in performance marketing, excellent analytical skills, and a deep understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement. The role also requires the ability to manage multiple client accounts and deliver campaigns that achieve agreed business and marketing objectives.
Key Responsibilities:-
- Develop and execute paid media strategies based on clients’ marketing objectives, target audiences, budgets, and KPIs.
- Plan, launch, and manage paid advertising campaigns across platforms such as:
- Meta Ads (Facebook & Instagram)
- Google Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- Other relevant digital advertising platforms.
- Conduct audience research and develop effective targeting and segmentation strategies.
- Manage campaign budgets and ensure efficient allocation of advertising spend.
- Monitor campaign performance on a daily basis and identify opportunities for optimization.
- Optimize campaigns based on key performance indicators such as ROAS, CPA, CPL, CPC, CTR, CPM, conversions, and revenue.
- Conduct A/B testing for audiences, creatives, ad copy, placements, bidding strategies, and campaign structures.
- Analyze campaign data and provide actionable insights and recommendations.
- Prepare regular performance reports for clients and internal management.
- Work closely with the Account Management, Social Media, Content, Design, and Marketing teams to ensure campaign objectives are aligned.
- Provide clear creative briefs and recommendations to the Content and Design teams based on campaign performance and audience insights.
- Track campaign results and ensure accurate implementation of conversion tracking, pixels, events, and other measurement tools.
- Monitor competitors, market trends, platform updates, and changes in advertising policies.
- Identify opportunities for scaling successful campaigns while maintaining efficiency and profitability.
- Troubleshoot campaign performance issues and take corrective actions when required.
- Ensure campaigns comply with advertising platform policies and client requirements.
- Manage multiple campaigns and client accounts simultaneously while maintaining performance and deadlines.
- Participate in client meetings when required to discuss campaign performance, strategy, and recommendations.
- Stay up to date with the latest developments, tools, features, and best practices in paid media and performance marketing.
Senior Level Responsibilities:-
- Lead the paid media strategy for assigned clients and major campaigns.
- Develop media plans, budget allocations, campaign structures, and performance targets.
- Review and evaluate campaign strategies developed by junior Media Buyers.
- Provide guidance, support, and technical coaching to junior Media Buyers.
- Review campaign performance and ensure appropriate optimization actions are taken.
- Identify scaling opportunities and develop strategies to improve overall account performance.
- Support the team in solving complex campaign and performance-related challenges.
- Contribute to the development of internal media buying processes, best practices, and reporting standards.
- Conduct knowledge-sharing sessions and support the professional development of junior team members.
- Take ownership of assigned accounts and ensure campaigns are managed according to agreed objectives and KPIs.
Requirements and Skills:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3–5+ years of hands-on experience in Media Buying, Paid Media, Performance Marketing, or Digital Advertising.
- Previous experience working in a digital marketing agency is highly preferred.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Experience with TikTok Ads, Snapchat Ads, LinkedIn Ads, or other advertising platforms is a plus.
- Strong understanding of digital advertising metrics and performance indicators.
- Strong analytical and data interpretation skills.
- Experience managing significant advertising budgets across multiple campaigns.
- Strong knowledge of audience targeting, retargeting, lookalike audiences, campaign structures, bidding strategies, and budget optimization.
- Good understanding of conversion tracking, pixels, events, UTM parameters, and analytics tools.
- Excellent problem-solving and decision-making skills.
- Strong communication and presentation skills.
- Ability to manage multiple client accounts and meet deadlines.
- Strong attention to detail and ability to work under pressure.
- Ability to work independently and as part of a cross-functional team.
