Company Description Hayah Laboratories is an Egyptian beauty and personal care company founded in 2016, dedicated to meeting the needs and aspirations of its customers. The company focuses on developing effective, safe formulas that deliver visible results and a reliable user experience. Hayah Laboratories is committed to providing high-quality products designed to compete with leading European brands. Team members contribute to a customer-centered culture that values innovation, product excellence, and continuous improvement.
Role Description The Senior Media Buyer is a full-time, on-site role based in Cairo, Egypt, responsible for planning, buying, and optimizing media across digital and traditional channels to support brand growth. This role includes developing media plans, negotiating with media vendors, managing budgets, and ensuring efficient allocation of spend to achieve performance targets. The Senior Media Buyer will monitor campaign performance, analyze data, prepare reports, and make recommendations for ongoing optimization. Daily tasks also involve collaborating with marketing, creative, and commercial teams to align media strategy with brand objectives and product launches. The role requires staying current on market trends, audience behavior, and competitive activity to refine media strategies and drive measurable results.
Qualifications
