Responsibilities:
• Plan, launch, and optimize paid advertising campaigns across Meta, Google, and LinkedIn.
• Manage campaign budgets and ensure efficient spending.
• Monitor CPL, CPA, CTR, Conversion Rate, and ROAS.
• Generate and optimize qualified leads through paid campaigns.
• Conduct A/B testing for audiences, creatives, and messaging.
• Track Lead Sources, MQLs, SQLs, and conversions.
• Analyze campaign performance and provide actionable recommendations.
• Work closely with Marketing and Sales teams to improve lead quality and conversion.
• Prepare regular performance reports.
• Continuously test and optimize audiences, channels, and campaign strategies.
Requirements:
• 3–5 years of experience as a Media Buyer / Performance Marketer.
• Hands-on experience with Meta Ads and Google Ads.
• Experience with LinkedIn Ads is a plus.
• Strong understanding of Lead Generation and Conversion Funnels.
• Good knowledge of CPL, CPA, CTR, ROAS, MQL, SQL, and Conversion Rate.
• Experience with Google Analytics / GA4 and tracking tools.
• CRM and lead tracking experience is a plus.
• Strong analytical and problem-solving skills.
• Data-driven mindset with strong attention to detail.
Location :
• El Mokattam, Cairo.
