Location: Cairo, Egypt.
Department: Marketing.
Reports To: International Marketing Supervisor.
Employment Type: Full-Time
About Andalusia Ventures
Andalusia Ventures is driving healthcare transformation through innovation, reshaping the healthcare industry from concept to operation. Our subsidiaries form a robust ecosystem focused on patient-centric care, cutting-edge healthcare facilities, and advanced technology solutions.
Job Summary
Responsible for planning, managing, optimizing, and scaling paid digital media campaigns across African markets to generate high-quality leads, patient/referral opportunities, and measurable revenue growth.
Key Responsibilities
- Develop and manage paid media campaigns across Meta, Google, TikTok, and other relevant platforms.
- Plan and optimize media budgets to maximize ROI and lead quality.
- Generate and acquire qualified leads across targeted African markets.
- Optimize targeting, creatives, bidding, placements, and landing pages through continuous testing.
- Monitor campaign performance, including CPL, CPA, CTR, conversion rate, ROAS, and revenue contribution.
- Analyze performance by country, platform, audience, and service to identify growth opportunities.
- Work closely with Marketing, CRM, Business Development, Medical Tourism, and Operations teams to improve lead-to-patient conversion.
- Research market trends, audience behavior, competitors, and new acquisition channels.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3–6 years of experience in media buying, performance marketing, or digital acquisition.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience managing and optimizing digital advertising budgets.
- Strong knowledge of lead generation, conversion optimization, analytics, tracking, and attribution.
- Strong analytical and commercial mindset.
- Experience with healthcare, medical tourism, insurance, or international patient acquisition is highly preferred.
- Experience managing campaigns across African or international markets is a strong advantage.
- Excellent English communication skills.
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Apply:
📱 WhatsApp: 01278891242
- 📧 Email: Fatma-Fathy@Andalusiagroup.net
