Senior Marketing Executive – Hands-onBrand | Content | Performance | AIAlmond Coffee House – Amman, Jordan
We’re looking for a hands-on Senior Marketing Executive who can think strategically, create confidently, and execute independently.
This is not a coordination-only role and it is not a position for someone who needs a full marketing team to execute their ideas.
We need someone who can take ownership of Almond’s marketing — from the idea to execution, measurement, and improvement.
Key Responsibilities Develop and execute marketing plans aligned with Almond’s brand and business objectives. * Take ownership of Almond’s brand identity, tone of voice, and overall brand presence. * Plan and create engaging content for Instagram, TikTok, and other relevant platforms. * Develop creative concepts for campaigns, launches, seasonal activities, offers, and in-store activations. * Write and develop content ideas, captions, scripts, hooks, and campaign messages. * Manage and optimize Meta and digital advertising campaigns with a strong focus on performance and measurable results. * Monitor campaign performance, customer engagement, reach, conversion, and ROI. * Identify trends and turn them into relevant ideas without copying competitors. * Coordinate photo/video shoots when needed while remaining personally involved in the creative process. * Work closely with Operations and branch teams to translate business needs into effective marketing activities. * Use AI tools actively for research, ideation, content development, creative production, analysis, and marketing optimization. * Analyze competitors and market trends while maintaining a distinctive Almond brand DNA. * Prepare clear monthly marketing plans and performance reports. * Take ownership of execution and follow projects through from idea → launch → results*.
What We’re Looking For 3–6 years of practical marketing experience, preferably in F&B, hospitality, lifestyle, retail, or consumer brands. * Strong understanding of branding, content, social media, and performance marketing. * Proven hands-on experience with Meta Ads and digital campaigns. * Strong creative thinking and content sense. * Comfortable using modern AI marketing and content tools*. * Able to work independently and make sound marketing decisions. * Commercial mindset — understands that marketing should ultimately support traffic, sales, loyalty, and brand growth. * Strong Arabic and English communication skills. * Portfolio or examples of previous campaigns and work are highly preferred.
This Role Is NOT For You If:
You Might Be the Right Fit If:You can think like a marketer, create like a content person, read performance like a growth marketer, and take ownership like a leader.
We are not looking for someone to simply “manage marketing.”
We’re looking for someone who can make marketing happen.
Location: Amman, Jordan
Position: Full-time – On-site
