Content Creator – Dermatology & Hospitality, Beirut
Location: Beirut, Lebanon | Employment Type: Full-time / Part-time
About the RoleWe are looking for a creative, social-first Content Creator to manage content across two Beirut-based entities: a leading dermatology and anti-aging center and a Mediterranean Gastrobar.
This is a hands-on role covering the full content creation process - from developing creative ideas and planning shoots to filming, photography, editing and contributing to social media growth. The ideal candidate will be able to adapt their creative approach to different audiences, visual identities and brand objectives while maintaining a consistently high standard of content.
We are looking for someone who can take an idea from concept to shoot to edit to final content, while bringing their own creative perspective and proactively identifying opportunities to strengthen both brands' social presence.
Key ResponsibilitiesContent Ideation & Strategy· Develop creative content concepts tailored to each brand, its audience and objectives.
· Build and maintain a consistent content pipeline across Instagram, TikTok and other relevant platforms.
· Identify relevant social media trends, emerging formats, sounds and creative opportunities.
· Develop recurring content formats and series that build recognition and engagement over time.
· Proactively bring new ideas to the table and continuously look for ways to improve content.
· Think strategically about reach, engagement, shares, saves, follower growth and overall brand awareness.
· Monitor content performance and use insights to inform future creative decisions.
Content Production· Plan and execute regular content shoots independently.
· Film high-quality short-form video and photography using professional or mobile equipment.
· Create Reels, TikToks, Stories, photography and other social-first content.
· Edit video and photography into polished, platform-ready assets.
· Develop strong hooks, storytelling formats and visual concepts designed to capture attention.
· Direct and work with doctors, specialists, chefs, staff, talent and other people featured in the content.
· Manage the content process from initial concept through to final delivery.
Multi-Brand Content· Adapt content concepts and production styles to suit different industries, audiences and brand identities.
· Create engaging beauty and aesthetics content around dermatology, skincare, anti-aging, treatments, products, specialists and the overall client experience.
· Create engaging hospitality content around food, drinks, atmosphere, people, lifestyle, events and the overall guest experience.
· Translate each brand's personality into content that feels natural and native to social platforms.
· Work with the relevant teams to identify upcoming treatments, launches, menu updates, events and other opportunities that can be turned into content.
What We're Looking For· Proven experience in social-first content creation, with a strong portfolio of Reels, TikToks, photography and other digital content.
· Ability to independently take an idea from concept through shooting, editing and final delivery.
· Strong visual eye and understanding of photography, videography, composition, lighting and editing.
· Strong understanding of Instagram, TikTok and current social media formats and trends.
· Ability to create content that feels native to social platforms rather than overly corporate or promotional.
· Confidence filming people and directing talent when required.
· Strong video and photo editing skills.
· Creative, proactive and highly engaged with social media and digital trends.
· Strong organizational skills and ability to manage content requirements across two brands.
· Comfortable working on location in Beirut.
Additional Advantage· Demonstrated experience growing social media accounts, increasing engagement and improving content performance.
· Experience with Meta Ads and/or TikTok Ads, including campaign setup, audience targeting, optimisation and performance monitoring.
· Previous experience creating content for dermatology, aesthetics, skincare, beauty or wellness brands.
· Previous experience creating content for restaurants, food, hospitality or lifestyle brands.
· Ability to use audience and performance insights to shape and improve a broader content strategy.
The ability to combine strong creative production skills with an understanding of organic and paid social performance would be particularly valuable.
ApplicationPlease submit your CV and portfolio, including examples of Reels, TikToks, photography and other social content you have created.
We would particularly like to see work where you were involved in the ideation, shooting and editing process, rather than only the production side.
If you have experience managing paid social campaigns, please include relevant examples of your work and your role in those campaigns.
