We're looking for a Senior User Growth leadership role, you will own the full User Growth roadmap — spanning acquisition, activation, retention, reactivation, and order frequency. Combines Performance Marketing mastery (Meta, Google Ads, TikTok, Snapchat) with bottom-up growth strategy built from business targets.
What You'll Do
- Own and drive the User Growth roadmap to grow the active user base across the full lifecycle (acquisition → activation → retention → reactivation → frequency)
- Manage and optimize Performance Marketing channels — Meta, Google Ads, TikTok, Snapchat — with clear understanding of each channel's impact on traffic, conversion, users, and orders
- Build bottom-up growth strategies by translating Food growth targets into key user and funnel drivers
- Monitor daily, weekly, and monthly user and traffic performance — identifying gaps, trends, and opportunities against business targets
- Apply deep Performance Marketing expertise across channel mix, audience strategy, CAC, conversion, and ROI to improve acquisition efficiency
- Maintain visibility on traffic, acquisition, conversion, cohort performance, retention, and overall user growth
- Identify and launch the right growth channels and initiatives — including branding, ground activations, and Out-of-Home (OOH) — based on business needs and market opportunities
What We Want From You
- Bachelor's degree or above, preferably in Marketing, Business Administration, or related fields
- Experience: 10+ years in user growth or product operations; international market background preferred
- Leadership: Proven senior team management experience — led teams of 5+ and delivered significant growth results
- Analytical rigor: Proficient in data analysis tools, with strong data-driven insight and strategy formulation capabilities
- Communication: Excellent English skills; Arabic is a plus
What Makes This Role Exciting
- Join a fast-growing international team and participate in strategic expansion in the UAE market
- Enjoy full decision-making authority and resource support to drive innovative growth initiatives
- Work alongside top industry talent, expanding your global vision and professional capabilities
