Omnicom Media Group MENA (OMG MENA) is a leading global provider of advertising and marketing communications services, renowned for its innovative solutions and expertise across various industries. OMG CORE operates under PHD Media Lebanon SAL providing specialized services in digital planning, performance marketing, data analysis, and more. We support our partner agencies—PHD, OMD, and H&S—across multiple markets, including the European region and the GCC, delivering tailored solutions to meet diverse client needs.
As a Senior Executive in the Content Syndication team, you will support the development and delivery of data-driven content syndication and B2B lead-generation campaigns across international markets. Working closely with clients, publishers, and internal teams, you will manage campaigns across the full lifecycle, from planning and execution to performance analysis and optimisation. The role requires strong digital media knowledge, commercial awareness, and the ability to coordinate multiple stakeholders while supporting the development of junior team members.
A Typical Day Includes
- Develop and manage content syndication and B2B lead-generation strategies aligned with client objectives and target audiences.
- Manage campaigns across the full lifecycle, including planning, activation, performance monitoring, optimisation, and reporting.
- Support media planning discussions with clients, providing data-led recommendations across budgets, publishers, targeting, and campaign approach.
- Build strong relationships with global publishers and vendors, developing content partnerships that deliver value and support campaign performance.
- Manage media budgets and campaign delivery, ensuring accuracy, efficiency, and alignment with agreed client objectives.
- Analyse campaign performance and market developments to identify insights, optimisation opportunities, and innovative media solutions.
- Review and improve media-buying processes to increase efficiency, strengthen capabilities, and support the continued growth of the Content Syndication offering.
- Support the wider team by sharing knowledge, delivering training, and guiding offshore or junior colleagues to ensure consistently high-quality execution.
The Ideal Candidate Will Have
- * Relevant experience in paid media, content syndication, B2B demand generation, or lead-generation campaign management.
- Strong understanding of the B2B technology customer journey and how digital channels contribute to the wider media mix.
- Experience managing relationships with publishers and vendors, with the ability to evaluate offerings and provide informed recommendations.
- Strong numerical and commercial skills, including experience managing budgets and supporting negotiations.
- Excellent analytical, organisational, and project-management skills with strong attention to detail.
- Ability to manage multiple campaigns, stakeholders, and priorities while meeting deadlines in a fast-paced environment.
- Strong interpersonal and communication skills, with a proactive, collaborative, and curious approach to learning and problem-solving.
Only Shortlisted Candidates will be contactedOmnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Recruitment Privacy Notices - Omnicom Media Group
