Primary Function:Senior Brand Manager is responsible for planning, executing, and overseeing integrated marketing and communication strategies to drive brand awareness, desirability, and customer engagement. This includes managing budgets, localizing campaigns, coordinating cross‑departmental launches, developing PR initiatives, overseeing retail and in‑store communication, managing events and sponsorships, and ensuring effective use of client data and social media channels to support brand KPIs.
Specific Duties and Responsibilities:
Duties and responsibilities noted below are the essential functions of the job.
· Oversee the company’s marketing budget and ensure effective financial management
· Adapt and localize campaigns to boost brand awareness and desirability
· Develop and implement local PR initiatives to support brand KPI achievement
· Coordinate in‑store communication and manage retail,B2B,B2C&marketing assets
· Facilitate collaboration between departments for launches and campaign execution
· Organize events and sponsorships to drive product trials and engagement
· Administer client data and manage direct communication channels (SMS and email)
· Supervise community management activities across social media platforms
· Authorize budgets and oversee allocation for Nespresso brand claims
Other Duties:The incumbent may be asked to perform additional job-related duties and take on other responsibilities as dictated by events and circumstances and working conditions.
Qualifications, Education and /or Experience Requirements: · Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
· 3-5 years of progressive experience in marketing, brand management, or communications
· Proven expertise in campaign localization and PR strategy development
· Strong knowledge of retail marketing, event management, and sponsorship activation
· Hands-on experience with CRM tools, direct communication channels (SMS/email), and social media community management
