Position : Real Estate Content Creator
Grade: D2
Department : Marketing
Internal Collaboration : Sales, Human Capital, Projects, and other relevant departments.
Position Overview
The Real Estate Content Creator is responsible for creating high-quality visual and digital content that showcases the company's real estate projects, properties, brand, and activities across social media and digital platforms.
The role combines real estate photography, videography, video editing, creative content production, and social media content management to build a strong and consistent digital presence for the company.
The ideal candidate is creative, visually driven, hands-on, and comfortable working both on-site and in the editing environment.
Key Responsibilites :
Content Creation & Production
- Develop and produce engaging photo and video content for real estate projects, properties, and company activities.
- Visit project sites and properties to capture professional photography and videography.
- Create short-form content including Reels, TikTok videos, Stories, property tours, project showcases, and promotional videos.
- Develop creative concepts and storyboards suitable for different social media platforms.
- Capture high-quality footage that highlights property features, architecture, interiors, locations, and project progress.
- Ensure all content reflects the company's brand identity and professional standards.
Photography & Videography
- Conduct professional real estate photography and videography on-site.
- Handle cameras, lenses, lighting, microphones, gimbals, and other production equipment.
- Plan and execute property shoots based on project requirements.
- Coordinate with internal teams and project representatives during filming.
- Ensure proper framing, composition, lighting, sound, and overall visual quality.
Video Editing & Post-Production
- Edit professional videos for social media and digital marketing campaigns.
- Create engaging Reels, short-form videos, property walkthroughs, and promotional content.
- Perform video cutting, transitions, color correction, audio editing, subtitles, and basic motion graphics.
- Adapt content into different formats and specifications for Instagram, TikTok, LinkedIn, Snapchat, and other platforms.
- Maintain organized libraries of raw footage, edited content, photos, and project assets.
Social Media Content
- Plan and prepare content according to the company's social media calendar.
- Create platform-specific content based on audience and channel requirements.
- Stay updated with social media trends, formats, sounds, and creative approaches relevant to the real estate industry.
- Collaborate with the Marketing and Sales teams to develop content that supports brand awareness and sales objectives.
- Monitor content performance and provide recommendations for improving engagement and reach.
Brand & Creative Standards
- Maintain consistency in the company's visual identity across all content.
- Ensure all published content meets the company's quality and branding standards.
- Contribute creative ideas for campaigns, property launches, events, and corporate content.
- Continuously explore new photography, videography, editing, and content-production techniques.
Qualifications & Requirements
- Bachelor's degree or diploma in Marketing, Media, Digital Media, Visual Communication, Photography, Videography, or a related field is preferred.
- 2+ years of experience in content creation, photography, videography, or social media content production.
- Previous experience in real estate, property marketing, architecture, construction, or a related industry is a strong advantage.
- Proven portfolio demonstrating photography, videography, and video-editing capabilities.
- Strong knowledge of social media platforms and short-form content.
- Ability to work on-site and travel to different project locations when required.
- Strong creative sense with attention to composition, lighting, visual storytelling, and detail.
- Strong communication and organizational skills.
- Ability to manage multiple projects and meet deadlines.
