Job Purpose
- To provide his portfolio of HNW clients with personalized service so as to develop close relationships, achieve maximum profitable contribution for the client and bank and retain their loyalty and respect.
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The jobholder is required to enhance Private Banking sales / revenues and promote the cross selling of bank products to all existing clients.
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Job Holder must be able to source new business of Ultra HNW individuals through referrals, marketing activities, and personal contacts.
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Financial Advisor must ensure that client are aware of all financial services offered by the banks many departments, TCM, Trade Finance, Mortgage, Corporate Finance etc.
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Coach and manage Senior Relationship Managers
Key Result Areas- Optimize the potential value of the client base through the delivery of Private Banking products and services and actively identify new customers
- Ability to communicate with HNW clients to structure advise based on client needs
- Ability to recognize opportunities to partner with other bank professionals to service client needs and maximize bank revenues.
- Maximizing profitability from the Private Banking base whilst countering competition from other providers offering alternative investment / WM opportunities.
- Safeguard the bank from potential loss / AML fraud/ and ensure ethical behavior
- Safeguard banks reputation by ensuring ethical professional behavior at all times before/during after sales
- Enhance market profile and awareness.
- Achieve revenue goals, sales & portfolio growth targets across a range of products & services (Investments, Term Deposits, CASA balances, TCM, FX trading, share financing, etc)
- Acquire ‘new to bank’ NHW clients
- Maintain a superior customer service experience for clients including pre-empting issues and proactive servicing.
- Minimize customer attrition
- Maintain proactive client contact
Operating Environment, Framework and Boundaries, Working Relationships- Interact with product managers/investment advisory/ line managers/ cross sales mgr / CSO’s to constantly provide feedback on competition and customer response to products/services
- Coordinate activities with other department in order to maximize conversions from the lead referral process.
- Ensure client expectations are constantly met.
Problem Solving
- Ability to understand customer’s financial needs on a one to one basis
- Intricate understanding of products pertaining to HNW customers – both internal & external (competitors)
- Advanced market knowledge of various investment vehicles / markets / economics.
- Accurate projection of sales numbers.
- Proactive action on customer feedback /needs
- Timely escalation of service issues.
Decision Making Authority & Responsibility
- Pricing discretion for effective relationship management
- Strong responsibility for ethical selling to customers with complete disclosure about the products & services.
Knowledge, Skills and Experience
- University Graduate
- Strong numbers, selling & investments/ Financial Market Knowledge
- Strong Interpersonal skills and cultural sensitivity
- Relationship Management & Networking skills. Extrovert / Amiable personality
- At least, 3 years experience of a similar job with another bank