Performance Marketing Manager - Dubai
We are hiring a Performance Marketing Manager to lead the growth engine, end-to-end for one of our clients. This will include activities from acquiring the right audiences through paid and organic channels to converting first-time visitors into loyal, returning users and future subscribers.
This is a high-impact opportunity to drive audience growth, improve marketing efficiency, and play a key role in preparing the business for the launch of a subscription model.
Key Responsibilities
Acquisition & Growth
- Plan and optimise paid acquisition across Google, Meta, LinkedIn, X and Microsoft.
- Optimise campaigns against CAC, conversion and ROI, rather than vanity metrics.
- Drive organic and SEO-led growth in partnership with the editorial team.
- Test and scale new channels, audiences and creative.
- Build sustainable organic acquisition to reduce reliance on paid media.
Conversion & Retention
- Own and optimise the end-to-end conversion funnel.
- Improve registration, trial and free-to-paid conversion rates.
- Partner with CRM/lifecycle teams on onboarding, engagement and win-back journeys.
- Use first-party data to improve personalisation and retention.
- Support the development of the future subscription journey.
Analytics & Performance
- Own key growth metrics including CAC, LTV, payback period, cohort analysis and attribution.
- Ensure conversion tracking is accurate and reliable.
- Report on MRR growth, funnel performance and channel efficiency.
- Translate performance data into clear recommendations around budgets and growth opportunities.
What We’re Looking For
- 3+ years’ experience in performance, growth or acquisition marketing.
- Experience within subscription, media, SaaS or digital products is preferred.
- Strong experience across both paid acquisition and SEO/organic growth.
- Strong understanding of CAC, LTV, cohorts, conversion funnels and churn.
- GA4 experience is essential; SQL/BigQuery strongly preferred.
- Proven experience optimising conversion funnels, paywalls or registration flows.
- Strong commercial mindset with a focus on revenue, efficiency and payback.
