Location: Zamalek & Maadi, Cairo (On-site initially, moving to hybrid)
Reports To: Founding Team / Head of Growth
Salary: 20,000 EGP
About Us
We are building SBS (Side By Side), a freshly launched, innovative mobile-first platform and B2B marketplace connecting real estate brokers in Egypt. We are looking for an experienced, data-driven marketer who knows how to scale a digital product from day one.
Role Overview
We are looking for a hands-on Performance Marketer with 2+ years of experience who specializes in retention, user engagement, and media buying specifically for mobile apps. This isn't just an ad-spending role; you will own the full user lifecycle—from driving high-intent acquisition on Meta to building deep engagement loops, complex audience segmentation, retargeting campaigns, and behavioral retention workflows using CleverTap.
Key Responsibilities
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Retention & Lifecycle Marketing: Own the user retention engine using CleverTap. Design automated lifecycle campaigns, push notifications, in-app messaging, and personalized triggers to maximize daily active usage (DAU) and reduce churn.
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Paid Acquisition & Media Buying: Plan, launch, scale, and optimize performance marketing campaigns primarily on Meta Ads Manager to drive mobile app installs and user sign-ups efficiently.
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Segmentation & Targeting: Build advanced user segments based on in-app behavior, run precise retargeting campaigns, and manage custom/lookalike audiences.
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Tracking, Attribution & Analytics: Set up, audit, and manage tracking infrastructure including Google Analytics (GA4), conversion events, and strict UTM parameter structures to maintain end-to-end attribution accuracy.
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Data-Driven Optimization: Analyze user funnels, drop-off points, and campaign ROAS daily, running rapid experiments to optimize acquisition costs and lifetime value (LTV).
Requirements & Ideal Background
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Experience: 3+ years of performance marketing experience, with a proven, hands-on track record working on digital products / mobile applications (apps-flyer/Firebase/CleverTap exposure).
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Tool Mastery: Deep, practical expertise in CleverTap (or similar advanced CDP/retention platforms), Meta Ads Manager, and Google Analytics (GA4).
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Technical Rigor: Strong command of campaign attribution, custom events tracking, retargeting logic, and UTM parameter structuring.
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Startup DNA: Comfortable with the pace, ambiguity, and high-ownership culture of a newly launched startup.
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Mindset: Analytical, metric-obsessed, and growth-oriented with a strong bias for action.
