PAID SOCIAL & PROGRAMMATIC EXECUTIVE
Location: Egypt - Fully remote
Under a freelancer contract of 2 years, extendable
ABOUT THE ORGANISATION
Our client is a diversified holding and platform-building group with a portfolio spanning several strategic industries. The organisation is building an integrated marketing function to support digital growth, customer engagement and the performance of group and portfolio-company channels.
ROLE PURPOSE
Drive efficient audience acquisition, engagement and conversion through paid social and programmatic media.
The Paid Social & Programmatic Executive will plan, launch, optimise and report on campaigns across social platforms, display, video and programmatic channels. The role will use audience insights, structured testing and performance data to improve media effectiveness across the group and its portfolio companies.
KEY RESPONSIBILITIES
Paid Social Campaign Management
- Plan, build and manage paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Snapchat, X and YouTube.
- Translate campaign objectives into channel plans, audience strategies, media allocations and measurable KPIs.
- Manage campaigns covering awareness, engagement, traffic, lead generation, customer acquisition and remarketing.
- Configure campaign structures, targeting, placements, bidding approaches and conversion objectives.
- Monitor budget pacing and delivery to ensure media investment is used effectively.
- Optimise campaigns based on reach, frequency, engagement, click-through rates, leads, conversions, CPA, CPL and return on advertising spend.
- Support paid social activity for corporate, portfolio, product, service, recruitment and thought-leadership campaigns.
Programmatic Media
- Plan and execute programmatic display, video, native and retargeting campaigns through approved platforms and partners.
- Develop audience strategies using first-party, contextual, behavioural, demographic and interest-based data.
- Manage targeting, inventory, frequency, bidding and placement controls.
- Monitor viewability, brand safety, invalid traffic and placement quality.
- Review programmatic performance and recommend adjustments to audiences, formats, inventory and investment.
- Coordinate with agencies and media partners while maintaining visibility over campaign configuration, delivery and results.
Audience and Campaign Strategy
- Build prospecting, remarketing, lookalike and customer audience segments.
- Work with CRM, Digital Product and Analytics teams to improve the use of first-party data in paid media.
- Conduct platform, audience and competitor research to identify growth opportunities.
- Develop full-funnel media plans aligned with customer journeys and business priorities.
- Recommend the appropriate role of paid social and programmatic channels within integrated campaigns.
- Adapt campaign approaches for different portfolio companies, industries, markets and audience groups.
Creative Testing and Optimisation
- Partner with Brand, Content and Design teams to develop platform-appropriate advertising assets.
- Prepare clear creative briefs covering audience, format, messaging, specifications and campaign objectives.
- Plan structured tests across creative concepts, messaging, audiences, placements, formats and calls to action.
- Monitor creative fatigue and recommend asset refreshes based on performance.
- Share platform insights and creative learnings with relevant teams.
- Maintain testing plans and document results for future campaigns.
Tracking, Analytics and Reporting
- Ensure campaigns use accurate pixels, events, tracking links, naming conventions and conversion definitions.
- Work with Analytics, Technology and Digital Product teams to resolve tracking and attribution issues.
- Use platform data, GA4 and approved reporting tools to assess campaign performance and user behaviour.
- Build or maintain dashboards and recurring paid media reports.
- Analyse performance by platform, audience, campaign, creative, placement and stage of the funnel.
- Translate campaign data into clear insights, recommendations and prioritised actions.
- Support attribution analysis and distinguish platform-reported results from verified website or CRM outcomes.
Media Governance and Collaboration
- Maintain campaign naming standards, media plans, audience records, optimisation logs and reporting definitions.
- Follow agreed approval, brand-safety, privacy and data-governance requirements.
- Work closely with Growth, Analytics, CRM, Brand, Content, Digital Product, Technology and portfolio stakeholders.
- Support agencies and external media partners while ensuring transparency over spend, delivery and results.
- Stay informed of platform developments, privacy changes and emerging digital advertising practices.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Advertising, Business, Communications, Analytics or a related discipline.
- Fluent English is required; Arabic is desirable.
- Relevant platform or programmatic certifications are advantageous.
EXPERIENCE
- Four to six years of hands-on experience across paid social, programmatic media, digital advertising or performance marketing.
- Strong experience building and optimising campaigns within major social advertising platforms.
- Practical experience with programmatic buying, DSPs or managed programmatic partners.
- Demonstrated experience managing budgets and optimising activity against measurable business outcomes.
- Experience working with campaign tracking, attribution and digital analytics.
- Experience collaborating with creative, analytics, CRM, product and technology teams.
- Multi-brand, agency, holding-group, e-commerce, marketplace or multi-market experience is preferred.
TECHNICAL SKILLS
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Google Ads and YouTube advertising
- Snapchat Ads or other relevant social platforms
- Programmatic DSPs such as DV360, The Trade Desk or equivalent
- Google Analytics 4
- Google Tag Manager
- Looker Studio or Power BI
- Campaign pixels and conversion events
- UTM tracking and campaign taxonomy
- Audience segmentation and remarketing
- Media planning and budget management
- A/B testing and creative analysis
- Attribution and funnel analysis
- Excel or Google Sheets
IDEAL CANDIDATE
A performance-focused paid media specialist who combines hands-on platform expertise with commercial judgement. The successful candidate will be comfortable managing campaigns directly, interpreting performance data and coordinating with multiple teams to improve audience quality, media efficiency and business results.
