JD -
The Graphic Designer – Brand & Campaigns will develop concept-led, on-brand visual communications across campaigns and initiatives, from initial creative routes and master key visuals through integrated execution across CRM, app, social media, websites, in-store, OOH, and partnership touchpoints.
The role combines strong conceptual thinking with hands-on design, translating creative briefs, business objectives, and customer insights into distinctive, scalable design systems that strengthen Shukran's visual identity across markets. The position reports to the Content & Creative Manager and works closely with the creative team (Graphic Designer, Motion Graphics & Digital Content Designer), and the wider marketing team.
KEY RESPONSIBILITIES
Brand & Campaign Design
• Develop visual concepts, moodboards, creative routes, and master key visuals for communications including seasonal campaigns and initiatives, brand collaborations, announcements, and member communications.
• Translate campaign briefs, messaging, business objectives, into clear and compelling visual narratives
• Present creative routes and design rationales, respond constructively to feedback, and refine approved directions
• Build adaptable campaign design systems that extend consistently across digital, CRM, social, in-store, OOH, and partnership touchpoints
• Support the implementation and ongoing evolution of Shukran's brand identity, guidelines, templates, typography, colour, imagery, and layout principles
Digital & Integrated Execution
• Design static assets for email and CRM, app, social media, websites, digital media, in-store POS, OOH, presentations, and partnership communications
• Adapt master visuals across markets, customer segments, channels, formats, and sizes while maintaining clarity, hierarchy, and brand consistency
• Design visually engaging and responsive landing-page layouts in collaboration with content, CRM, digital marketing, and development teams, ensuring alignment with campaign objectives and brand guidelines.
• Create accurate English and Arabic layouts, ensuring appropriate typography, alignment, legibility, and cultural relevance
• Prepare production-ready digital and print artwork, including resolution, colour profiles, bleed, file formats, and final technical quality checks
• Develop reusable templates, component libraries, and visual toolkits for recurring communications and campaign rollouts
Collaboration & Creative Operations
• Partner with the Content & Creative Manager to translate brand, content, and campaign strategy into cohesive design solutions
• Collaborate with the Graphic Designer and Motion Graphics & Digital Content Designer to maintain consistency across static and motion assets and support efficient creative handovers
• Build and maintain organized creative asset libraries, templates, source files, and campaign archives, following clear naming conventions, folder structures, and version-control practices.
• Coordinate with cross-functional stakeholders, agencies, and production partners when needed, while managing multiple deliverables, timelines, working files, and version-control requirements
QUALIFICATIONS & EDUCATION
• Bachelor's degree in Graphic Design, Visual Communication, Branding, or a related field
• A strong portfolio demonstrating campaign concepts, master key visuals, brand systems, and integrated digital and print execution is required
• Professional working proficiency in English and the ability to create and format assets in both English and Arabic; Arabic language proficiency is an advantage
EXPERIENCE
• 5+ years of experience in graphic design, brand design, or campaign creative development, ideally in a fast-paced, campaign-driven environment
• Proven experience developing master key visuals and scalable campaign systems from concept through cross-channel rollout and final production
• Experience in retail, e-commerce, loyalty programs, FMCG, or consumer-facing marketing, including collaboration with internal teams and external agencies, is a strong advantage
TECHNICAL SKILLS
• Advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, with strong working knowledge of Figma and Keynote. Knowledge of Adobe After Effects is an advantage.
• Strong command of layout and composition, typography, visual hierarchy, color, imagery, image retouching, and grid systems across digital and print production
• Working knowledge of AI-assisted visual-development tools such as Adobe Firefly, Midjourney, or equivalent platforms, with the ability to refine outputs to meet brand and quality standards
CORE COMPETENCIES
• Strong conceptual thinking & visual storytelling, with a sharp eye for composition, typography, & brand consistency
• Ownership mindset, with the ability to take work from brief to final delivery with minimal oversight
• Collaborative and clear communicator across creative, marketing, business, agency, and production teams
• Proactive, detail-oriented, culturally aware, adaptable to changing priorities, and open to feedback
