Mid-Level Media Buyer
Full Time
Shebin El Koum, Monufia
E-commerce Performance Marketing
About the RoleWe are looking for a Mid-Level Media Buyer to join the Digitics Marketing team and manage, optimize, and scale paid advertising campaigns across our e-commerce stores.
The ideal candidate has hands-on experience with Meta Ads and TikTok Ads, a strong understanding of performance marketing, and the ability to make data-driven decisions to improve campaign performance across our target markets, including the GCC and US.
Key Responsibilities
- * Plan, launch, manage, and optimize paid advertising campaigns across Meta and TikTok.
- Monitor campaign performance and analyze KPIs such as ROAS, CPA, CTR, CPM, CPC, and conversion rate.
- Manage campaign budgets and ensure effective spending based on business targets.
- Conduct audience, creative, product, and campaign structure testing.
- Identify underperforming campaigns and take appropriate optimization actions.
- Scale successful campaigns while monitoring profitability and budget efficiency.
- Analyze campaign results and identify the reasons behind performance changes.
- Work closely with the Creative and Marketing teams to improve ad creatives, messaging, and offers.
- Coordinate with relevant teams to identify issues related to leads, orders, landing pages, and customer conversion.
- Follow up on campaign performance for different markets and product categories.
- Prepare regular performance reports with insights, challenges, and recommended actions.
- Stay updated on platform changes, advertising best practices, and new testing opportunities.
Job Requirements
- * 2+ years of hands-on experience in Media Buying or Performance Marketing.
- Proven experience managing campaigns for e-commerce stores or similar conversion-focused businesses.
- Strong knowledge of Meta Ads Manager and campaign optimization.
- Good experience with TikTok Ads; Google Ads experience is a plus.
- Strong understanding of ROAS, CPA, CTR, CPM, CPC, and conversion metrics.
- Experience with e-commerce platforms such as Shopify, Easy Order, or similar tools is preferred.
- Experience targeting GCC markets, especially Saudi Arabia and UAE, is a plus. US market experience is also welcome.
- Strong analytical and problem-solving skills.
- Ability to manage budgets, prioritize tasks, and work independently.
- Good communication and teamwork skills.
- Must be based in or able to commute to Shebin El Koum, Monufia.
