Media Buyer – KSA Market Specialist 🇸🇦
Company: Smart Media Marketing Agency
Employment Type: Full-Time
About the Role
Smart Media Marketing Agency is looking for a Media Buyer – KSA Market Specialist to join our team.
We are looking for a performance-driven Media Buyer with strong hands-on experience in paid advertising, a deep understanding of the Saudi Arabian market, and strong knowledge of marketing and media buying strategies.
The ideal candidate should be able to go beyond campaign execution — developing the right strategy, understanding the target audience, selecting the right platforms, analyzing performance, and continuously optimizing campaigns to achieve business objectives.
Key Responsibilities
Develop and execute data-driven media buying and digital marketing strategies for the KSA market.
Plan, launch, manage, and optimize paid campaigns across Meta, Google Ads, TikTok, Snapchat, and other relevant platforms.
Develop campaign strategies based on business objectives, target audience, customer journey, and market behavior.
Conduct market, audience, and competitor research to identify growth opportunities.
Build effective funnel strategies from awareness to conversion and retention.
Manage advertising budgets and optimize spending to maximize ROI/ROAS.
Continuously test and optimize audiences, creatives, offers, messaging, placements, bidding strategies, and campaign structures.
Analyze campaign data and translate insights into actionable strategic decisions.
Work closely with the creative and marketing teams to develop effective advertising concepts and strategies.
Identify trends and changes in Saudi consumer behavior and the KSA digital advertising landscape.
Use AI tools to support research, strategy development, campaign analysis, optimization, and reporting.
Prepare performance reports with clear insights, recommendations, and next steps.
Requirements
2+ years of experience in Media Buying / Performance Marketing.
Strong hands-on experience with the Saudi Arabian (KSA) market.
Strong understanding of media buying, digital marketing, and advertising strategies.
Proven ability to develop and implement full-funnel marketing strategies.
Strong knowledge of Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
Strong analytical skills and ability to make data-driven decisions.
Strong understanding of KPIs including ROAS, ROI, CPA, CPL, CPC, CPM, CTR, and Conversion Rate.
Experience with campaign tracking, attribution, pixels, events, and conversion tracking.
Strong knowledge of AI tools and their practical applications in marketing.
Ability to understand business objectives and translate them into effective advertising strategies.
Strong communication, analytical, and problem-solving skills.
Preferred Qualifications
Previous experience managing campaigns for Saudi brands or businesses.
Experience in e-commerce, lead generation, or performance marketing.
Strong understanding of Saudi consumer behavior and purchasing patterns.
Experience managing medium to large advertising budgets.
Knowledge of GA4 and reporting/dashboard tools.
Arabic and English communication skills are a plus.
What We’re Looking For
We are looking for a strategic Media Buyer, not someone who only knows how to launch ads.
The ideal candidate understands the KSA market, knows how to build a marketing strategy, can identify the right audience and channels, and is capable of turning data and insights into campaigns that deliver measurable business results.
If you have strong Media Buying experience, strategic thinking, and a deep understanding of the Saudi market, we would love to hear from you.
