Company Description
KOMET INSTITUT is a German language institute dedicated to helping learners master the German language and gain a deeper understanding of German culture. As a native-speaking team, the institute focuses on enabling learners not only to speak German, but also to think and use the language naturally in their daily lives.
KOMET INSTITUT emphasizes innovative and up-to-date language teaching methods that support effective learning outcomes. The institute provides a supportive and culturally rich environment for both learners and team members who are passionate about language education and intercultural exchange.
Role DescriptionKOMET INSTITUT is looking for a talented and experienced Media Buyer to join our team in Alexandria, Egypt, This is a full-time, on-site position.
The Media Buyer will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across digital and traditional media channels to support the institute’s marketing and student enrollment objectives.
The role involves analyzing audience data, monitoring campaign performance, optimizing media plans, and ensuring efficient budget allocation. The Media Buyer will work closely with the Marketing and Leadership teams to align media strategies with KOMET INSTITUT’s brand positioning and campaign objectives.
The role also includes preparing regular performance reports, analyzing key metrics, and providing data-driven recommendations to improve reach, engagement, lead generation, enrollment, and return on investment (ROI).
Key Responsibilities
- * Plan and execute media buying strategies across relevant digital and traditional channels.
- Manage advertising budgets and ensure efficient allocation of spending.
- Monitor campaign performance and optimize campaigns based on data and KPIs.
- Analyze audience insights, campaign results, and market trends.
- Track key performance indicators including reach, engagement, leads, conversions, and ROI.
- Coordinate with marketing and leadership teams to ensure campaigns are aligned with business objectives.
- Prepare regular campaign performance reports and provide actionable recommendations.
- Research new advertising opportunities, platforms, and media channels.
- Ensure campaigns are delivered within budget, timelines, and agreed objectives.
- Manage multiple campaigns simultaneously in a fast-paced environment.
Qualifications
- * Proven experience in Media Buying, preferably with hands-on experience managing advertising budgets and optimizing campaigns.
- Strong media planning and campaign management skills.
- Solid analytical skills with the ability to interpret campaign data and performance metrics.
- Experience with digital advertising platforms, including social media advertising and search advertising.
- Basic knowledge of traditional media channels is a plus.
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners.
- Strong organizational skills and attention to detail.
- Data-driven mindset with a focus on performance and results.
- Ability to work full-time on-site in Alexandria, Egypt.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Previous experience in education, language learning, or related services is an advantage.
