Company Description Azrou Marketing Agency is a growing marketing firm that focuses on helping brands reach and engage their target audiences through data-driven strategies and creative campaigns. The agency works with clients across various industries, delivering tailored marketing solutions that align with each client’s goals and budget. Team members collaborate closely to plan, execute, and optimize campaigns across digital and traditional channels. Azrou values professionalism, continuous learning, and measurable results, creating an environment where marketing professionals can develop their skills and have a direct impact on client success.
Role Description The Media Buyer will be responsible for planning, negotiating, and purchasing advertising space across digital and traditional media channels to maximize campaign performance and return on investment. Day-to-day tasks include analyzing audience data, selecting appropriate platforms, managing budgets, monitoring campaign performance, and making adjustments based on analytics and client objectives. The role involves close collaboration with account managers, creative teams, and clients to ensure that media plans support overall marketing strategies and brand messaging. This is a full-time, on-site role based in Baghdad, requiring consistent presence at the office for team coordination and client meetings.
Qualifications
- * Strong analytical skills, including the ability to interpret campaign data, track key performance indicators, and make data-driven optimization decisions.
- Experience with digital advertising platforms (such as Meta Ads, Google Ads, or similar tools) and an understanding of programmatic buying and audience targeting.
- Knowledge of traditional media channels (such as TV, radio, print, or outdoor) and familiarity with media rate negotiation and inventory management.
- Ability to manage budgets, forecast media spending, and ensure accurate reporting and reconciliation of campaign costs.
- Effective communication and collaboration skills for working with internal teams and clients, including the ability to present media plans and performance reports clearly.
- Strong organizational and time-management abilities, with attention to detail and the capacity to manage multiple campaigns simultaneously.
- Proficiency with spreadsheets and basic reporting tools; experience with marketing analytics or dashboard platforms is a plus.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
- Prior experience in media buying, media planning, or performance marketing is highly beneficial.
- Fluency in English and Arabic is preferred, with the ability to work effectively in a local Baghdad market context.