Company: Allways Travel & Allways Transfers
Location: Hazmieh, Lebanon
Employment Type: Full-Time | Office-Based
Allways Travel and Allways Transfers are looking for a hands-on, commercially minded Digital Marketing & Growth Executive to take ownership of our digital marketing activities and help us accelerate our growth in Lebanon and international markets.
This is not simply a social media posting role.
We are looking for someone who understands how to turn marketing activities into qualified leads, bookings, active travel-agency partners, revenue and measurable growth.
About the BusinessesAllways Travel is a travel agency serving B2C customers with holiday packages, airline tickets and travel services.
Allways Transfers is a B2B global airport-transfer platform serving travel agencies and partners across multiple international markets.
The successful candidate will therefore work across two different marketing environments:
B2C: attracting travelers, generating qualified inquiries and converting digital campaigns into bookings.
B2B: acquiring new travel-agency partners, activating registered agencies, re-engaging dormant agencies and supporting international market expansion.
Key ResponsibilitiesPerformance & Digital Marketing
- Plan, launch and optimize campaigns across Meta Ads, Google Ads and other relevant channels.
- Build campaigns focused on qualified leads, WhatsApp conversations, bookings and revenue—not simply reach or engagement.
- Manage retargeting, custom audiences, lookalike audiences and campaign segmentation.
- Continuously test audiences, creatives, offers, landing pages and campaign structures.
- Monitor advertising budgets and optimize spending based on commercial performance.
- Track CPL, CPA, conversion rates, ROAS and other growth KPIs.
Allways Travel – B2C Growth
- Develop digital campaigns for destinations, holiday packages, airline offers and seasonal promotions.
- Generate qualified leads through WhatsApp, landing pages and other digital channels.
- Work closely with the sales team to understand lead quality and booking conversion.
- Develop retargeting campaigns for customers who inquire but do not book.
- Identify opportunities to increase repeat customers and reactivate previous clients.
- Analyze which destinations, offers and campaigns generate the highest conversion and profitability.
Allways Transfers – B2B Growth
- Develop strategies to acquire new travel agencies in Lebanon, Jordan and other target international markets.
- Create campaigns targeting travel agents, tour operators and other B2B travel partners.
- Segment databases into active, dormant, registered-but-not-booking and prospective agencies.
- Develop reactivation campaigns for dormant agencies.
- Support sales campaigns through email, WhatsApp, LinkedIn and other appropriate B2B channels.
- Work with the sales team to track the journey from lead → registration → first booking → repeat booking.
- Support new-market expansion through digital research, targeting and lead generation.
CRM, Retention & Automation
- Work with our CRM and communication systems to improve lead tracking and follow-up.
- Build customer and agency segmentation strategies.
- Develop automated or scheduled communication journeys where appropriate.
- Help establish structured follow-up campaigns for leads that have not converted.
- Develop customer/agency retention and reactivation campaigns.
- Coordinate marketing activities with Sales, Operations and Management.
Content & Creative Direction
- Develop monthly content and campaign calendars.
- Create or coordinate engaging content for Facebook, Instagram, LinkedIn, WhatsApp and other relevant channels.
- Produce or coordinate reels, videos, advertisements, destination promotions and B2B campaigns.
- Use Canva, CapCut, AI tools and other modern marketing technologies to increase content-production efficiency.
- Ensure that content supports commercial objectives rather than focusing only on followers and engagement.
Analytics & Reporting
- Build clear weekly and monthly marketing reports.
- Track marketing performance from advertising spend through to actual sales wherever possible.
- Monitor metrics including:
- Qualified leads
- Cost per lead
- Cost per booking/acquisition
- Lead-to-booking conversion
- Agency registrations
- First bookings
- Dormant agency reactivation
- Customer retention
- Campaign revenue
- ROAS
- Gross profit generated from marketing campaigns
- Identify underperforming campaigns quickly and recommend corrective actions.
What We Are Looking ForWe are looking for someone who is hands-on, analytical, commercially minded and highly comfortable with technology.
The ideal candidate should have:
- 2–4+ years of practical digital/performance marketing experience.
- Strong knowledge of Meta Ads Manager.
- Experience with Google Ads and Google Analytics.
- Understanding of Meta Pixel, tracking and conversion measurement.
- Experience generating leads through WhatsApp and landing pages.
- Knowledge of retargeting and audience segmentation.
- Understanding of CRM and database marketing.
- Experience with email marketing and/or WhatsApp marketing.
- Good knowledge of Canva, CapCut or similar creative tools.
- Strong understanding and practical use of modern AI tools for marketing.
- Strong Excel/Google Sheets and reporting skills.
- Ability to analyze data and make decisions based on performance.
- Good written and spoken English and Arabic.
- Travel-industry experience is an advantage but not mandatory.
The Person We WantYou may be a strong young marketer with several years of hands-on experience or an exceptionally talented digital marketer who has learned quickly through real projects.
Your degree is less important to us than your ability to demonstrate what you can actually achieve.
We value someone who:
- Experiments and tests rather than simply follows routines.
- Keeps up with changes in digital marketing and AI.
- Understands that likes and followers are not the final objective.
- Thinks about customers, conversions, revenue and profitability.
- Can work independently and take ownership.
- Brings new ideas instead of waiting for instructions.
- Can turn an idea into a campaign and then measure whether it worked.
Key Performance IndicatorsSuccess in this position will primarily be measured through business results, including:
Allways Travel: qualified leads, cost per qualified lead, lead-to-booking conversion, cost per booking, campaign revenue, ROAS and customer reactivation.
Allways Transfers: new qualified agency leads, agency registrations, first bookings, cost per activated agency, dormant-agency reactivation, repeat bookings and revenue generated from acquired agencies.
Social-media growth and engagement will be monitored, but they will not be the primary measure of success.
Why Join Us?You will work directly with management and have the opportunity to influence the growth strategy of two established travel businesses.
You will have room to test new ideas, technologies, AI tools, campaigns and acquisition channels while working on both B2C travel marketing and international B2B growth.
We are looking for someone who doesn't simply want to "manage social media."
We want someone who wants to build growth.
📩 Interested candidates can apply through LinkedIn with their CV.
Candidates who can share examples of previous campaigns, advertising results, growth projects or portfolios are strongly encouraged to include them.
