ResponsibilitiesThe Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.
We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.
You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.
Our team sits at the intersection of Sales, Product, Analytics, and Marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.
The Measurement Center of Excellence (COE), Industry Programs & Solutions (IPS) team focuses on solving complex measurement challenges and developing scalable programs, frameworks, insights, and solutions that can be applied across markets.
As the COE IPS representative for METAP, you will serve as a key regional measurement specialist, connecting METAP business and advertiser priorities with broader COE strategy. You will partner closely with regional and market Measurement teams, Sales, Product, Analytics, and other cross-functional partners to develop and scale measurement solutions across both branding and performance objectives.
About the Role
QualificationsMinimum Qualifications:
Preferred Qualifications:
- Experience working within a digital platform, technology company, media or advertising agency, advertiser, consulting organization, market research company, or measurement provider.
- Familiarity with advertising measurement methodologies such as experimentation, incrementality, lift studies, attribution, marketing mix modeling, or other marketing effectiveness approaches.
- Experience developing or scaling measurement programs, analytical frameworks, best practices, or solutions across multiple markets or teams.
- Experience conducting or contributing to custom analytical work, experimental design, cross-market analysis, or advertising effectiveness research.
- Experience with analytical and visualization tools such as SQL, Hive, Python, R, Excel, Tableau, Power BI, or similar tools.
About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
