We are seeking an experienced and visionary Real Estate Marketing Manager to lead the marketing strategy and execution for our large-scale master-planned communities and off-plan residential projects.
In this role, you will be responsible for creating compelling narrative-driven campaigns that sell a lifestyle, drive high-volume off-plan sales, and establish a strong market presence. The ideal candidate possesses a deep understanding of the real estate landscape, off-plan sales dynamics, data-driven performance marketing, and cutting-edge PropTech solutions.
Key Responsibilities
Strategic Marketing & Brand Ownership
- Design, implement, and oversee comprehensive, multi-channel marketing strategies for large-scale master-planned developments and off-plan projects.
- Craft high-impact brand storytelling that focuses on lifestyle, community living, and long-term value propositions rather than just physical units.
- Develop and manage the marketing budget, optimizing allocation across channels to maximize Return on Investment (ROI) and minimize Cost Per Acquisition (CPA).
Off-Plan Launch & PropTech Execution
- Plan and execute end-to-end launch strategies for new off-plan phases, ensuring high engagement and rapid conversion from teaser phase to public launch.
- Leverage modern Property Technology (PropTech), such as Virtual Reality (VR/AR), 3D interactive models, and digital sales galleries, to help buyers visualize unbuilt properties.
- Ensure all marketing materials, disclosures, and collateral strictly adhere to local off-plan regulatory frameworks and legal standards.
Performance Marketing & Lead Generation
- Oversee data-driven digital performance marketing campaigns to generate high-intent, qualified leads across search, social media, and programmatic platforms.
- Collaborate with the digital and sales ops teams to integrate marketing automation with CRM systems (e.g., Salesforce, HubSpot) for seamless lead tracking and attribution.
Sales Enablement & Strategic Partnerships
- Equip internal sales teams and broker networks with world-class sales collateral, presentation tools, interactive displays, and clear value messaging.
- Collaborate with financial institutions and mortgage providers to market tailored financing solutions alongside property offerings.
- Manage relationship frameworks for third-party real estate broker networks to boost channel sales performance.
Agency Management & Events
- Direct and manage external partners, including creative agencies, media buying firms, production houses, and PR agencies, to deliver top-tier assets on schedule.
- Conceptualize and manage participation in major real estate expos, launch events, and private investor showcases.
Qualifications & Skills
Experience & Knowledge
- Proven track record in real estate marketing, specifically within master-planned communities and off-plan residential developments.
- Demonstrated history of successfully launching major real estate developments and driving high-volume sales velocity.
- Deep knowledge of off-plan regulatory guidelines, buyer behavior, and real estate market trends.
Core Competencies & Soft Skills
- Strategic & Analytical Mindset: Ability to translate market research and performance analytics into actionable marketing campaigns.
- Storytelling & Creative Vision: Exceptional capability to articulate lifestyle concepts and product value to diverse buyer personas.
- Leadership & Stakeholder Management: Strong interpersonal skills to manage cross-functional teams, agency partners, and executive stakeholders.
- Fluency: Excellent verbal and written communication skills in both English and Arabic (preferred).
