About O3 Group
O3 Group is a privately owned Libyan telecommunications and technology group with a forward-looking vision to reshape Libya's digital future. Headquartered in Benghazi and licensed to operate across Libya, the Group is investing in advanced digital infrastructure and services to strengthen national and international connectivity.
O3 Group is building a newly licensed Greenfield Mobile Network Operator and Fixed Wireless Access (FWA) business, positioned as the quality leader in the Libyan telecom market under the brand promise “Limitless Empowerment.” Its International Gateway (IGW) and National Fiber Optic Transmission (FOC) infrastructure provide structural advantages that support sustainable competitive differentiation.
The Role
We are seeking an experienced and visionary Marketing Manager to lead the development and execution of our marketing strategy. This high-impact, ground-floor role covers market research, product strategy, branding, marketing communications, device and CPE strategy, pricing, partnerships, and marketing budget management.
Location: Benghazi, Libya, with travel to operational regions
Employment type: Full-time
Duration: 12 months, with possibility of extension
Reports to: Chief Commercial Officer (CCO)
Start date: As soon as possible
Application deadline: 20 September 2026
Key Responsibilities
• Manage market research, segmentation, targeting, and positioning studies, translating insights into commercial strategy.
• Own the MBB and FWA product portfolio from concept through launch and lifecycle management.
• Define and champion brand strategy, guidelines, and brand-health metrics.
• Lead integrated marketing communications and campaigns across digital and traditional channels, tracking ROI and performance.
• Develop and execute go-to-market strategies for new product launches.
• Drive digital marketing, analytics, and AI-powered tools for customer acquisition, personalization, and reporting.
• Own FWA CPE and device/SIM portfolio strategy with Procurement, Sales, and Finance.
• Design upselling, cross-selling, and retention programs to grow ARPU.
• Lead B2B value propositions and deal design for SME and enterprise segments.
• Develop pricing and commercial strategy leveraging the company's IGW and FOC infrastructure.
• Identify and manage third-party partnerships and co-marketing initiatives.
• Collaborate with CX and Customer Care to reflect the brand promise across the customer journey.
• Support CSR, PR, media, industry fairs, exhibitions, and agency management.
• Develop and manage the annual marketing budget, tracking utilization and ROI.
• Build, lead, and mentor the Marketing and Product Management team.
Qualifications & Experience
• Bachelor's degree in Marketing Management from a reputed institution (mandatory).
• 7–10 years of mobile/telecom marketing experience, including 3–5 years in product management or product marketing leadership.
• Proven MNO and/or FWA marketing and product-management experience with full product-lifecycle ownership.
• Experience managing FWA CPE portfolios and device/OEM partnerships.
• Strong understanding of the Libyan telecom market and competitive landscape.
• Demonstrated success in brand strategy, integrated communications, and digital marketing.
• Proficiency in data analytics, marketing automation platforms, and AI-powered marketing tools.
• Proven B2B marketing experience and management of multi-million-dollar marketing budgets.
• Strong leadership, analytical, and problem-solving skills.
• Fluency in English; Arabic is highly preferred.
Desirable Qualifications
• Master's degree or MBA specializing in Marketing.
• Experience launching a Greenfield telecom operation.
• Direct FWA marketing experience.
• Experience working in MENA or similar fragile/emerging markets.
Benefits
• Market-leading, tax-free salary commensurate with experience.
• Annual performance-based bonus tied to KPIs.
• Monthly housing and transport allowances, or company vehicle.
• Monthly phone allowance with premium mobile plan.
• Comprehensive medical insurance for employee and dependents.
• Generous annual leave and relocation assistance, if applicable.
• Training, certifications, industry events, and a clear career progression path.
How to Apply
Submit an English CV and cover letter, together with three professional references including phone number and email, through Bayt.com.
Subject: Marketing Manager Application – [Candidate Name]
Applications are assessed on a rolling basis, and interviews may take place before the deadline. Due to application volume, O3 Group may be unable to respond to every applicant.
Skills
• Strategic marketing and commercial leadership
• Mobile network operator (MNO) and Fixed Wireless Access (FWA) marketing
• Product strategy, lifecycle management, pricing, and go-to-market execution
• FWA CPE, device, SIM, eSIM, and OEM partnership management
• Brand strategy and integrated marketing communications
• Digital marketing, SEO/SEM, social media, email, and content marketing
• Marketing analytics, dashboards, ROI optimization, and AI-enabled workflows
• B2B telecom value propositions and solution design
• Upselling, cross-selling, retention, and customer acquisition strategy
• Budget management, financial modelling, and commercial acumen
• Agency, vendor, and strategic-partner management
• Strong understanding of the Libyan telecom market
• Cross-functional collaboration across Sales, CX, Network, IT, Finance, Procurement, and Legal
• Team leadership, strategic thinking, innovation, and customer-centricity
• Fluent English; Arabic highly preferred
