About the Role
We are building a new rideshare platform from the ground up and are looking for a Marketing Intern to join our growing team. This internship is designed for a student, recent graduate, or entry-level marketing professional who wants hands-on experience helping prepare and grow a real-world technology startup. The intern will gain exposure to digital marketing, social media, content creation, customer acquisition, driver recruitment, referral programs, local partnerships, campaign planning, market research, and marketing analytics. The intern will work directly with company leadership and designated team members and will receive assigned projects, marketing guidance, feedback, and ongoing mentorship throughout the internship. The Marketing Intern will help support both sides of the rideshare marketplace: attracting riders who need transportation and recruiting drivers who provide rides. The intern may also assist with launch campaigns, social media content, promotional materials, partnership outreach, and analyzing campaign performance. Marketing materials, public communications, campaigns, and promotional offers must be reviewed and approved by company leadership before being published or distributed. This is an unpaid internship focused on practical experience, mentorship, professional development, and exposure to the marketing and growth processes involved in launching a technology and rideshare platform.
Responsibilities
As a Marketing Intern, you may assist with:
- Supporting the development and execution of marketing campaigns
- Creating content for social media platforms
- Helping manage the company's social media presence
- Writing captions, promotional copy, and campaign messaging
- Creating basic graphics, promotional materials, and digital content
- Assisting with short-form video and social media content
- Researching marketing trends and competitor strategies
- Conducting local and industry market research
- Supporting rider acquisition campaigns
- Supporting driver recruitment campaigns
- Assisting with referral and promotional programs
- Identifying potential local partnership opportunities
- Researching businesses, organizations, events, and communities for potential outreach
- Assisting with email and digital marketing campaigns
- Helping organize marketing calendars and campaign schedules
- Tracking campaign performance and marketing metrics
- Maintaining lead, partnership, or campaign tracking information
- Supporting launch and pre-launch marketing activities
- Reviewing customer feedback and identifying potential marketing opportunities
- Participating in marketing meetings and brainstorming sessions
- Documenting completed marketing activities and campaign results
- Learning and following company branding and marketing guidelines
Potential Projects
Rider Acquisition
- Developing rider awareness campaigns
- Creating social media campaigns for potential riders
- Promoting new-user incentives
- Supporting rider referral programs
- Developing local customer acquisition ideas
- Identifying target rider groups
- Researching local transportation habits
- Creating campaigns around popular destinations and transportation needs
- Supporting launch-day rider promotions
- Tracking rider sign-ups and campaign engagement
Driver Recruitment
- Developing driver recruitment campaigns
- Creating driver-focused social media content
- Helping explain driver benefits and platform features
- Identifying online and local communities for driver outreach
- Creating recruitment graphics and promotional materials
- Supporting driver referral campaigns
- Researching potential driver acquisition channels
- Assisting with driver recruitment events or outreach campaigns
- Tracking driver leads and campaign performance
Social Media & Content
- Instagram content
- TikTok content
- Facebook content
- LinkedIn content
- Short-form videos
- Social media graphics
- Promotional posts
- Educational content
- Launch announcements
- Rider-focused content
- Driver-focused content
- Community engagement
- Content calendars
- Campaign planning
Local Partnerships
The intern may assist with identifying and researching potential partnerships with organizations such as:
- Hotels
- Restaurants
- Bars and entertainment venues
- Apartment communities
- Employers
- Universities and colleges
- Gyms
- Automotive businesses
- Event organizers
- Local businesses
- Community organizations
- Travel and hospitality businesses
- Potential partnership work may include: Researching organizations and contacts
- Organizing partnership lead lists
- Assisting with introductory materials
- Preparing promotional concepts
- Supporting approved outreach efforts
- Tracking partnership discussions and opportunities
Referral & Promotional Campaigns
- Rider referral campaigns
- Driver referral campaigns
- Promotional codes
- New-user promotions
- Launch promotions
- Limited-time campaigns
- Local event promotions
- Campaign messaging
- Promotion tracking
- Campaign performance analysis
Market Research
- Researching competitors in the rideshare and transportation industry
- Reviewing competitor marketing strategies
- Researching local transportation trends
- Identifying potential customer segments
- Researching rider preferences
- Researching driver concerns and motivations
- Identifying local events and marketing opportunities
- Monitoring relevant social media trends
- Researching potential promotional channels
Marketing Analytics
The intern may assist with tracking metrics such as:
- Social media reach
- Impressions
- Engagement
- Followers
- Website traffic
- Landing-page activity
- Leads
- Rider registrations
- Driver applications
- Referral participation
- Promotional-code usage
- Campaign conversion rates
- Cost per lead where applicable
- Customer acquisition performance
Requirements
We are looking for candidates who have:
- Current enrollment in, recent graduation from, or entry-level experience in Marketing, Business, Communications, Advertising, Digital Media, Public Relations, Entrepreneurship, or a related field
- Strong interest in marketing, growth, social media, or startups
- Good written and verbal communication skills
- Strong attention to detail
- Ability to communicate ideas clearly
- Basic understanding of social media platforms
- Basic understanding of digital marketing
- Ability to research markets, competitors, and potential customers
- Creativity and willingness to contribute new ideas
- Ability to follow brand guidelines and marketing requirements
- Willingness to receive feedback and revise work
- Ability to organize multiple assignments and meet deadlines
- Ability to work independently in a remote environment
- Ability to communicate progress, blockers, and questions clearly
- At least one marketing project, social media project, academic project, portfolio sample, freelance project, or other relevant example of work available for review
Nice to Have
- Social media marketing
- Instagram
- TikTok
- Facebook
- LinkedIn
- Short-form video content
- Content creation
- Copywriting
- Canva
- Adobe Creative Suite
- Figma
- CapCut or similar video-editing software
- Email marketing
- Digital advertising
- Meta Ads
- Google Ads
- Search Engine Optimization (SEO)
- Google Analytics
- Website analytics
- Marketing dashboards
- Influencer marketing
- Community management
- Referral marketing
- Customer acquisition
- Driver or contractor recruitment
- Partnership marketing
- Local business outreach
- Event marketing
- Market research
- Startup marketing
- Transportation or rideshare marketing
- Previous internship experience
- Freelance marketing experience
- Managing a social media page or online community
- Arabic language skills
What You Will Learn
This internship is intended to provide practical exposure to:
- Marketing a real-world technology startup
- Developing a brand in a competitive market
- Creating social media campaigns
- Developing marketing content
- Rider/customer acquisition
- Driver recruitment
- Referral marketing
- Digital marketing
- Local partnership development
- Market research
- Competitive research
- Campaign planning
- Content calendars
- Marketing analytics
- Tracking campaign performance
- Understanding conversion and acquisition metrics
- Working with designers and developers
- Communicating marketing ideas within a professional team
- Preparing for a product launch
- Marketing a two-sided marketplace
- Working as part of a remote startup team
Mentorship & Supervision
The intern will work with company leadership and designated team members who will provide:
- Assigned marketing projects
- Campaign objectives
- Brand guidelines
- Marketing requirements
- Feedback on content and campaigns
- Professional development guidance
- Campaign performance reviews
- Assistance with research and strategy
- Approval before public materials are released
- Ongoing mentorship throughout the internship
Interns are encouraged to ask questions and contribute ideas. The intern will not be expected to independently make major company marketing decisions, approve advertising budgets, publish significant campaigns without approval, or make public commitments on behalf of the company.
Marketing & Brand Environment
To maintain consistency and protect the company's public brand:
- Marketing content must follow established brand guidelines
- Public-facing campaigns must be reviewed before launch
- Promotional offers must be approved before publication
- Pricing or incentive claims must be verified before being advertised
- Partnership communications must follow approved messaging
- Interns will use approved company accounts, tools, and resources when appropriate
- Customer and company information must be handled responsibly
- Major advertising or promotional spending requires company approval
Additional Information
- This is an unpaid internship
- Fully remote
- Open to candidates across the Middle East and Africa
- English is required
- Arabic is preferred but not required
- Flexible remote collaboration within agreed working hours
- The internship is focused on professional development, mentorship, practical marketing experience, and exposure to startup growth
- Marketing materials and campaigns must be reviewed and approved before public release
- Successful completion of the internship does not guarantee future employment
- Strong-performing interns may be considered for future paid employment or contract opportunities based on performance, available positions, and company needs
