About O3 Group
O3 Group is a privately owned Libyan telecommunications and technology group with a forward-looking vision to reshape Libya's digital future. As a newly licensed Greenfield Mobile Network Operator and Fixed Wireless Access (FWA) provider, we are investing in advanced digital infrastructure and services to strengthen national and international connectivity, positioning ourselves as the quality leader in the Libyan telecom market.
The Role
We are looking for a Marketing Insights & Analytics Specialist to turn data into actionable commercial intelligence. This role manages external research consultancies, analyzes market trends and customer behavior, tracks the competitive landscape, and builds dashboards and reports that drive data-informed decisions across the Marketing function—freeing the Marketing Manager to focus on high-level strategy, brand, and commercial execution.
Location: Libya, with travel to operational regions
Employment type: Full-time
Department: Commercial – Marketing
Reports to: Marketing Manager
Industry: Telecommunications (MNO & FWA)
Application deadline: 15 September 2026
Key Responsibilities
• Manage external research consultancies conducting STP, WTP, and CSL studies.
• Define research objectives and scope with the Marketing Manager and validate partner deliverables.
• Analyze market trends, consumer behavior, and data consumption patterns to inform product and pricing decisions.
• Translate customer, campaign, and content data into actionable recommendations.
• Monitor Libyana, Almadar, LTT, Aljeel Aljadeed (AAT), and private ISPs and produce competitive-intelligence reports.
• Develop dashboards tracking campaign ROI, customer acquisition cost, conversion rates, and customer lifetime value.
• Deliver weekly, monthly, and quarterly reporting.
• Use GA4 and other platforms to assess campaigns, customer journeys, and multi-channel attribution.
• Partner with Sales, Product, CX, and Finance.
• Contribute to KPI frameworks, measurement plans, and insight models.
Qualifications & Experience
• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related field.
• 3–5 years in market research, data analytics, business intelligence, or marketing insights.
• Strong analytical and communication skills.
• GA4 or equivalent platform proficiency.
• Power BI, Tableau, or similar data-visualization experience.
• Strong Microsoft Excel skills.
• Experience managing external research consultancies and projects.
• Fluency in English; Arabic is highly preferred.
Desirable Qualifications
• Master's degree in Marketing or related field.
• Telecom market-research experience.
• Understanding of the Libyan telecom market.
• HubSpot, Salesforce Marketing Cloud, or equivalent marketing-automation experience.
How to Apply
Submit an English CV and cover letter through Bayt.com.
Subject: Marketing Insights & Analytics Specialist Application – [Candidate Name]
Applications are assessed on a rolling basis, and interviews may take place before the deadline. Due to application volume, O3 Group may be unable to respond to every applicant.
Skills
• Market research management and commercial insights
• STP, willingness-to-pay, and current-service-level research
• Strong analytical thinking and data literacy
• Google Analytics 4 or equivalent analytics platforms
• Power BI, Tableau, or similar data-visualization tools
• Advanced Microsoft Excel
• Competitive intelligence and market-trend analysis
• Dashboard development, KPI measurement, and reporting
• Digital analytics, customer journeys, and multi-channel attribution
• Clear presentation of complex data to non-technical stakeholders
• Project management and external research consultancy coordination
• Cross-functional collaboration with Sales, Product, CX, and Finance
• Marketing automation such as HubSpot or Salesforce Marketing Cloud
• Strong English; Arabic preferred
• Attention to detail, adaptability, and initiative
