Job Title: AI, Automation & Marketing Specialist
Location: Lebanon
Employment Type: Full-time permanent
About our client:
Our client is a dynamic US catering company with a strong commitment to operational excellence and community engagement. Growing from a single store to a multi-state operation, they own and operate popular brands across Arizona, California, and Oregon. Their mission is to build lasting businesses, elevate local communities, and create a people-focused environment where employees thrive.
Job Summary:
We are seeking a proactive and technically capable AI, Automation & Marketing Specialist. This role is pivotal in applying artificial intelligence, AI-assisted software development, and automation to real business needs, focusing on automating our marketing workflows and improving overall efficiency within a small, agile team.
Responsibilities:
AI-Assisted Software Development:
Utilize AI coding agents (such as Claude Code, OpenAI Codex, Cursor, or similar tools) to develop practical business solutions.
Develop scripts, internal applications, dashboards, landing pages, integrations, and workflow automations.
Translate business requirements into clear technical specifications and working solutions.
Review existing codebases, troubleshoot issues, implement improvements, and add new functionality using AI coding agents.
Debug technical issues and identify appropriate solutions independently.
Maintain organized source code and development documentation, utilizing Git and GitHub.
Assist with testing, deployment, maintenance, and ongoing improvement of developed solutions.
Ensure appropriate security, privacy, authentication, and access-control practices.
AI Implementation and Business Productivity:
Identify repetitive, inefficient, or manual processes for improvement through AI, software development, or system integration.
Develop AI-powered solutions that reduce manual work and improve team productivity.
Create reusable AI assistants, coding workflows, structured prompts, templates, and internal knowledge resources.
Research and evaluate emerging AI tools, recommending solutions based on business needs.
Support departments with AI-powered research, data analysis, reporting, content development, and process improvement.
Document implemented solutions and provide clear instructions to users.
Train team members on approved AI tools and developed systems when necessary.
Track time saved, productivity gained, or business value created by AI initiatives.
APIs, Databases, and System Integrations:
Work with APIs, webhooks, databases, authentication methods, and third-party systems.
Build coded integrations between company platforms and internal applications.
Retrieve, transform, organize, and display data from multiple systems.
Troubleshoot data synchronization and integration issues.
Maintain data accuracy, security, and reliability across developed solutions.
Create clear technical documentation for integrations and system dependencies.
AI-Powered Marketing & Campaign Management:
Utilize AI to support marketing research, campaign planning, content creation, execution, and performance analysis.
Develop campaign ideas, promotional concepts, messaging, and creative briefs.
Create marketing copy, email messaging, advertisements, posters, social media content, and other promotional materials.
Use AI image and creative tools to support visual-content production.
Build landing pages, campaign tools, reporting dashboards, and marketing-related applications.
Repurpose content across different platforms and formats.
Conduct competitor, audience, market, and trend research.
Ensure all AI-generated content is reviewed for quality, accuracy, brand alignment, and business appropriateness.
Manage marketing initiatives from initial concept through execution and post-campaign review.
Coordinate social media, digital promotions, in-store materials, community initiatives, and outreach campaigns.
Track campaign performance, providing recommendations for improvement.
Maintain organized records of campaigns, creative assets, results, and lessons learned.
Outreach and Lead Generation:
Use Smartlead.ai or comparable outreach platforms to create, manage, and optimize email campaigns.
Conduct prospect research and build targeted contact lists.
Create personalized outreach sequences and automated follow-up campaigns.
Use AI to improve messaging, segmentation, prospect research, and personalization.
Support outreach to businesses, schools, community organizations, and other relevant groups.
Monitor email deliverability, response rates, campaign performance, conversions, and follow-up activity.
Build coded integrations between Smartlead.ai, company databases, reporting systems, and internal applications.
Continuously improve targeting and messaging based on campaign results.
Social Media, Digital Advertising & Analytics:
Plan, create, schedule, and manage content for company-controlled social media channels.
Develop content supporting promotions, events, partnerships, community programs, and company initiatives.
Use AI to accelerate content production while maintaining quality and authenticity.
Monitor engagement and identify opportunities to improve content performance.
Maintain consistency in messaging, tone, and brand presentation.
Support the creation, monitoring, and optimization of Google Ads and other approved digital advertising campaigns.
Track spending, engagement, leads, conversions, and campaign effectiveness.
Use AI and data analysis to identify opportunities for campaign improvement.
Prepare clear performance summaries and recommendations for leadership.
Track marketing, advertising, outreach, social media, and campaign KPIs.
Build or maintain dashboards and automated reporting solutions.
Use AI to organize, analyze, and summarize marketing data.
Explain what performed well, what underperformed, and what should change.
Translate data into clear and actionable recommendations.
Local, Community Marketing & Cross-Functional Collaboration:
Support local events, school partnerships, fundraising initiatives, community programs, and local-store marketing.
Research potential partnerships and opportunities within the communities surrounding company locations.
Coordinate promotional materials, outreach, and campaign activities associated with local initiatives.
Track participation and results where possible.
Work with leadership, operations, store teams, external vendors, and business partners.
Gather requirements from nontechnical team members and translate them into practical solutions.
Explain technical concepts clearly to users without technical backgrounds.
Take ownership of projects from initial request through implementation and completion.
Provide recommendations and possible solutions rather than waiting for detailed instructions.
Required Qualifications (Must-Haves):
Strong practical knowledge of modern AI platforms and AI agents.
Hands-on experience using Claude Code, OpenAI Codex, Cursor, or comparable AI coding tools.
Ability to use AI coding agents to generate, understand, review, debug, test, and improve code.
Working knowledge of at least one programming language (preferably JavaScript, TypeScript, or Python).
Understanding of software development concepts and workflows.
Experience working with APIs, webhooks, databases, integrations, and authentication.
Ability to build scripts, internal tools, dashboards, landing pages, and workflow automations through code.
Experience using Git, GitHub, or comparable version-control systems.
Ability to test developed solutions and identify errors, security risks, and performance issues.
Strong troubleshooting, research, and independent problem-solving skills.
Ability to document technical solutions clearly.
Understanding of marketing fundamentals, including audiences, messaging, campaigns, and performance measurement.
Knowledge of Smartlead.ai or comparable email-outreach platforms.
Understanding of prospect research, email sequencing, personalization, follow-ups, and campaign tracking.
Strong writing, communication, and content-development skills.
Familiarity with social media marketing and content management.
Familiarity with Canva, AI image-generation tools, or comparable creative platforms.
Basic knowledge of Google Ads and digital advertising.
Strong organizational and project management skills.
Ability to manage multiple priorities and deadlines.
High attention to detail and commitment to quality.
Ability to work independently and take ownership of deliverables.
Ability to learn and adopt new technologies quickly.
Comfortable with automation platforms like Zapier, Make, and HubSpot.
Experience with email outreach and lead generation.
Experience with CRM systems.
Preferred Qualifications (Nice-to-Haves):
Experience developing web applications or internal business tools.
Experience working with cloud platforms, hosted databases, or serverless functions.
Experience deploying and maintaining production applications.
Experience building dashboards or automated reporting systems.
Experience managing marketing, lead generation, or outreach campaigns.
Experience working in a multi-location or multi-department business.
A portfolio of AI-assisted coding projects, applications, scripts, integrations, or automations.
