We are looking for an analytical and commercially minded Market Research Specialist to join a diversified Investment Group with a portfolio spanning multiple sectors, including Retail, Fashion, F&B, Real Estate, Shopping Malls, Hospitality, Entertainment, and Mixed-Use Developments.
The role will provide market intelligence, consumer insights, competitive analysis, and strategic research to support investment, business growth, and strategic decision-making across the Group’s portfolio companies and business sectors.
Key Responsibilities
• Conduct primary and secondary market research across multiple industries and business sectors.
• Analyze market size, growth potential, customer segments, consumer behavior, and emerging trends.
• Conduct competitor benchmarking covering market positioning, pricing, customer experience, and marketing activities.
• Design and manage customer surveys, interviews, focus groups, and consumer studies.
• Monitor market, retail, real estate, and consumer trends across Saudi Arabia and the GCC.
• Identify potential market opportunities, growth areas, and industry developments.
• Prepare market intelligence reports, executive presentations, and strategic recommendations for senior management.
• Support business cases for new projects, developments, and investment opportunities.
• Work closely with internal business units, Strategy, Commercial, Finance, Business Development, and external research agencies.
• Translate complex market data into clear, actionable business insights.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Market Research, Social Sciences, or a related field.
• 3–5 years of experience in Market Research, Consumer Insights, Strategic Planning, or Business Intelligence.
• Experience conducting research across multiple business sectors or within a diversified / investment group environment is highly preferred.
• Strong experience in qualitative and quantitative research methodologies.
• Strong commercial understanding and ability to evaluate different markets and industries.
• Experience preparing executive-level reports and strategic recommendations.
• Advanced Excel and PowerPoint skills.
• Strong Arabic and English communication skills.
• Experience with Power BI, Qualtrics, SurveyMonkey, Nielsen, Ipsos, or similar research platforms is an advantage.
