About the Role
Arkan Marketing Services is looking for a performance-focused Media Buyer to manage and optimise paid advertising campaigns across multiple digital platforms.
The ideal candidate must understand both campaign data and creative performance. They should be able to identify why a campaign is performing well or poorly, take quick action based on the data, and continuously improve profitability.
This is a hands-on role requiring daily campaign monitoring, structured testing, accurate tracking, clear reporting, and full ownership of performance.
Key Responsibilities
• Plan, set up, manage, and optimise paid advertising campaigns across Meta, TikTok, Snapchat, Google, and other relevant platforms.
• Monitor campaign performance, spending, and results daily.
• Track key performance indicators, including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, revenue, and average order value.
• Develop structured testing plans for audiences, creatives, hooks, offers, placements, and campaign structures.
• Identify winning advertisements and scale them while maintaining profitable performance.
• Identify underperforming campaigns, reduce wasted spending, and reallocate budgets effectively.
• Build and optimise prospecting, retargeting, catalogue, and conversion-focused campaigns.
• Manage multiple campaigns, advertising accounts, budgets, and priorities simultaneously.
• Work closely with content creators and designers to request new creatives based on campaign data.
• Provide clear creative feedback on hooks, formats, messaging, offers, and ad angles.
• Analyse landing pages, product pages, checkout journeys, and website performance when campaign results decline.
• Set up and verify pixels, events, UTMs, product feeds, catalogues, and conversion tracking.
• Review attribution and ensure campaign data is accurate across advertising and analytics platforms.
• Prepare weekly and monthly performance reports with clear insights, actions, and recommendations.
• Stay updated on platform changes, new advertising formats, policies, and performance-marketing trends.
• Take ownership of campaign results and continuously identify opportunities for profitable growth.
Qualifications
• Proven hands-on experience as a Media Buyer, Performance Marketing Specialist, Paid Media Specialist, or in a similar role.
• Strong practical experience with Meta Ads Manager is required.
• Experience with TikTok Ads, Snapchat Ads, or Google Ads is a strong advantage.
• Good understanding of e-commerce, customer acquisition, conversion-focused campaigns, and digital sales funnels.
• Strong analytical skills and confidence working with campaign data and performance metrics.
• Ability to diagnose campaign problems and make quick, data-driven decisions.
• Good understanding of creative testing, audience testing, ad angles, offers, and campaign structures.
• Experience managing multiple campaigns, advertising accounts, and budgets simultaneously.
• Knowledge of GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, UTMs, and conversion tracking.
• Experience with Shopify, product feeds, catalogue campaigns, landing pages, and conversion-rate optimisation is an advantage.
• Experience working with fashion, luxury, retail, beauty, or e-commerce brands is an advantage.
• Experience managing significant advertising budgets and scaling profitable campaigns is preferred.
• Strong organisational, time-management, communication, and reporting skills.
• Proactive, independent, and able to take ownership without requiring constant follow-up.
• Comfortable working in a fast-paced environment and responding quickly to performance changes.
• Strong English communication skills; Arabic is an advantage.
• Based in Qatar and available to work full-time on-site in Doha.
How to Apply
Send your CV and examples of relevant campaigns or performance results to:
career@arkanmktg.com
