Key Responsibilities
Product Management & Development
- Define and articulate product vision, strategy, and roadmap aligned with business goals and market opportunities
- Conduct comprehensive market research, competitive analysis, and customer insights to identify product gaps and opportunities
- Manage the complete product development lifecycle from concept through launch, including quality assurance and performance metrics
- Manage product portfolio including segmentation, feature differentiation across product lines
- Drive innovation initiatives and emerging technology integration (5G, AI, IoT, battery technology, etc.)
Pricing Strategy & Financial Management
- Develop comprehensive pricing strategies across product lines based on cost analysis, competitive positioning, and market demand
- Conduct price elasticity analysis and revenue optimization modeling
- Manage promotional pricing, bundle strategies, and seasonal pricing adjustments
- Analyze gross margin targets and ensure profitability across all products
- Coordinate with Finance and Sales to establish pricing models that maximize market penetration and profitability
- Monitor competitive pricing landscape and recommend adjustments to maintain market competitiveness
- Manage channel-specific pricing strategies (direct, distributor, retail)
Go-to-Market Strategy & Launch Management
- Lead development and execution of comprehensive go-to-market strategies for new product launches
- Develop integrated launch plans coordinating product release, marketing, sales enablement, and customer communication
- Create detailed launch timelines, milestones, and success criteria with cross-functional teams
- Manage regional/global launch sequencing and localization requirements
- Identify target customer segments and develop messaging that resonates with each audience
- Coordinate with Marketing to develop compelling product positioning, messaging frameworks, and campaign strategies
- Establish partnerships with key distributors, resellers, and telecom carriers
- Monitor launch performance metrics and execute contingency plans when needed
Retail Management & Channel Strategy
- Develop and implement retail channel strategy including direct stores, authorized retailers, e-commerce, and carrier partnerships
- Manage retail product mix, visual merchandising guidelines, and in-store promotions
- Establish retail sales targets, inventory management standards, and sell-through monitoring
- Create retail training programs and sales enablement materials for store associates
- Monitor point-of-sale data and retail analytics to optimize product allocation and shelf performance
- Manage relationships with major retail partners and address channel conflicts
- Coordinate promotional calendars, trade shows, and experiential marketing initiatives
- Develop competitive product displays and demo units for retail environments
Cross-Functional Leadership & Team Management
- Establish clear product management best practices, processes, and documentation standards
- Foster cross-functional collaboration with Engineering, Design, Operations, Sales, Marketing, and Finance
- Drive data-informed decision making and establish product governance framework
- Present product strategy and performance updates to executive leadership and board of directors
- Maintain stakeholder alignment on product direction through regular communication and planning sessions
Required Qualifications
- Bachelor's degree in Business, Marketing, or related field
- 15+ years of product management, Marketing experience including 5+ years in a senior leadership role.
- Demonstrated expertise in pricing strategy, go-to-market planning, and product launch execution
- Proven track record of successfully bringing products to market and achieving financial targets
- Experience managing complex product portfolios with multiple SKUs and price points
- Excellent analytical skills with proficiency in data analysis, pricing, and budgeting
- Strong verbal and written communication skills for executive-level presentations
