VACANCY
HEAD OF BRAND IDENTITY & COMMUNICATIONS
We are looking for a Head of Brand Identity & Communications to build the long-term strength, distinctiveness and mental availability of the DVJ brand.
Who are we?
DVJ Insights is an ambitious, innovative and fast-growing global marketing research and analytics agency with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Germany and Spain. Our ambition is to become Europe’s most trusted Brand Growth partner, helping organisations make better decisions and achieve sustainable growth.
With more than 120 passionate colleagues across Europe, we work for leading national and international brands. We are an informal, dynamic and entrepreneurial organisation with a strong passion for quality, creativity and continuous improvement. And we want to build a brand that is distinctive, recognisable and memorable, and that consistently communicates who we are, what we believe in and why DVJ matters.
That is where you come in.
What will you do as Head of Brand Identity & Communications?
As Head of Brand Identity & Communications, you are responsible for the long-term development of the DVJ brand. You translate our strategy and positioning into distinctive brand assets, creative ideas, stories and experiences that make DVJ easier to recognise, remember and choose.
This role is not responsible for the operational execution of campaign planning, lead generation or the organisation and delivery of commercial events. These responsibilities sit elsewhere within DVJ.
This is a role for someone who combines strategic brand thinking with exceptional creativity. You understand where DVJ wants to go as a business and translate that direction into how our brand looks, feels, sounds and communicates. You continuously challenge us to make our story simpler, stronger and more memorable and raise the creative standard of everything that carries the DVJ name.
Our Commercial organisation focuses on sales activation: creating opportunities, developing client relationships and converting demand into revenue. Your focus is different and complementary: building the long-term strength, fame and mental availability of the DVJ brand.
You report directly to the Managing Director and are part of DVJ’s strategic Brand Team, which owns our global brand strategy, corporate identity, Brand Growth Platform, Spenderlog as BtoB/BtoC brand, and flagship thought-leadership initiatives.
Your responsibilities include:
What do you bring?
You are a strategic brand thinker and creative leader. You understand that strong brands are not built through individual campaigns or communication activities. They are built over time through distinctive, memorable and consistent ideas, assets and experiences.
You combine a strong understanding of brand strategy with an exceptional instinct for creativity, design and storytelling. You ensure practice what your preach.
You can look at a business strategy or complex idea and translate it into something people can understand, recognise and remember. You know when consistency is essential, but also when a brand needs to evolve, surprise and create impact.
Most importantly, you bring experience and qualities such as:
Most importantly, you have ideas. You are curious about brands, design, culture and communication and constantly see opportunities to make things more distinctive, creative and memorable.
What do we offer?
A unique opportunity to help build the next chapter of the DVJ brand. You therefore won't simply be maintaining an established corporate identity. You will have the opportunity to help shape how DVJ is recognised and remembered in the future.
Besides that, you can expect:
What will success look like?
You will be successful when DVJ becomes easier to recognise, easier to remember and increasingly associated with Brand Growth (platform) and Better Growth Decisions (book). Our visual and verbal identity is distinctive. Our communication is recognisable and creatively strong. Our distinctive assets become increasingly familiar. Our thought leadership strengthens our authority. And across markets and touchpoints, people experience one coherent DVJ brand. Success is not measured by how much content we produce, but by whether our communication and creativity make the DVJ brand stronger over time.
Do you have any questions?
If you have any questions about this position, please contact our HR department via applications@dvjresearchgroup.com.
Already convinced?
Do you combine strategic brand thinking with exceptional creativity? Do you believe in the power of distinctive brands and great ideas? And would you like to help build an international brand for the long term? Then we would love to meet you. Apply by sending us your motivation and CV via applications@dvjresearchgroup.com. Please mention Head of Brand Identity & Communications – Netherlands in the subject line.
