About Qishta

Qishta turns any cooking video into a clear, step-by-step recipe. Paste a link from Instagram, TikTok, YouTube or Snapchat, or snap a cookbook page, and Qishta gives you clean ingredients and steps. No more rewatching videos with flour on your hands.

From there users plan their week, build grocery lists and adapt recipes to how they eat. We are live on iOS and Android with a freemium model: 5 free recipe imports, Premium unlocks unlimited.

Qishta is built by Adaska, a product studio operating between the UAE and Tunisia. We are small, we ship weekly, and we are early. You would be our first growth hire, working directly with the hiring manager who leads growth at global scale in his day job.

Website: www.qishta.app

The role

You own how Qishta grows. Right now that means four things.

Paid acquisition. You run Meta, TikTok and Snapchat from strategy through to daily optimization. Your budget, your CAC, your call on what scales and what gets killed.
Creators and influencers. You build a working program with home cooks and food accounts across the GCC. Finding them, briefing them, negotiating, measuring what actually drives installs.
Push and lifecycle. You own the messaging that brings people back. Segmentation, copy in Arabic and English, testing, and the discipline to stop sending when it stops working.
Analytics and attribution. You make sure we can trust our numbers. MMP setup, event tracking, a dashboard that tells us the truth about CAC, activation and retention.

Beyond that, you are a sounding board. You will spend real time with the hiring manager debating strategy, pressure-testing ideas and deciding where to place bets. This is not a role where you receive a brief and execute it.

ASO, onboarding and paywall work will come, but not in your first months. We would rather you go deep on four things than shallow on ten.

Your first 90 days

Month one. Keep the lights on and see clearly. You take over the campaigns currently running with our existing creatives and keep them optimized. In parallel you get attribution clean and build a dashboard we trust. By the end of the month you should have an honest read on where the funnel leaks.
Month two. Get the engine running properly. Paid live on at least two channels with a real creative pipeline behind it, and the first creator partnerships signed.
Month three. Find what works and push on it. A weekly experiment cadence, lifecycle flows live, and a clear view on which channel deserves more budget.

What we're looking for

3+ years in growth or performance marketing, with meaningful time on a B2C mobile app
Hands-on with Meta and TikTok paid. You have run the campaigns yourself, not managed an agency that did
Comfortable with data. You can build a funnel, read a cohort and run a clean test without waiting for an analyst
A creative eye. You know what stops a scroll and can brief a creator or editor to produce it
Fluent English and Arabic, with a real feel for GCC audiences
Builder mindset. Happy to be first, set things up from scratch and own outcomes

Nice to have

Food, recipe or lifestyle app experience. An existing network of food creators in KSA or UAE. RevenueCat and subscription pricing. CapCut or similar. French.

Hiring process

Intro call with the hiring manager (30 min)
Growth case, presented to the hiring manager and the founding team (60 min). We will send the brief in advance, it should take you few hours to prepare
Final conversation with the founders (45 min)

We aim to complete within two weeks.

ðŸ“‹ How to Apply & Screening Prompt

To be considered for this role, please include a short write-up in your application message or cover letter addressing the following prompt:

"Tell us about one app or campaign you grew, what you did, and the numbers behind it. Links to ads, creatives, or dashboards you are proud of are very welcome."

Applications without this breakdown will not be reviewed.

About Qishta

From there users plan their week, build grocery lists and adapt recipes to how they eat. We are live on iOS and Android with a freemium model: 5 free recipe imports, Premium unlocks unlimited.

Website: www.qishta.app

The role

You own how Qishta grows. Right now that means four things.

Paid acquisition. You run Meta, TikTok and Snapchat from strategy through to daily optimization. Your budget, your CAC, your call on what scales and what gets killed.
Creators and influencers. You build a working program with home cooks and food accounts across the GCC. Finding them, briefing them, negotiating, measuring what actually drives installs.
Push and lifecycle. You own the messaging that brings people back. Segmentation, copy in Arabic and English, testing, and the discipline to stop sending when it stops working.
Analytics and attribution. You make sure we can trust our numbers. MMP setup, event tracking, a dashboard that tells us the truth about CAC, activation and retention.

ASO, onboarding and paywall work will come, but not in your first months. We would rather you go deep on four things than shallow on ten.

Your first 90 days

Month one. Keep the lights on and see clearly. You take over the campaigns currently running with our existing creatives and keep them optimized. In parallel you get attribution clean and build a dashboard we trust. By the end of the month you should have an honest read on where the funnel leaks.
Month two. Get the engine running properly. Paid live on at least two channels with a real creative pipeline behind it, and the first creator partnerships signed.
Month three. Find what works and push on it. A weekly experiment cadence, lifecycle flows live, and a clear view on which channel deserves more budget.

What we're looking for

3+ years in growth or performance marketing, with meaningful time on a B2C mobile app
Hands-on with Meta and TikTok paid. You have run the campaigns yourself, not managed an agency that did
Comfortable with data. You can build a funnel, read a cohort and run a clean test without waiting for an analyst
A creative eye. You know what stops a scroll and can brief a creator or editor to produce it
Fluent English and Arabic, with a real feel for GCC audiences
Builder mindset. Happy to be first, set things up from scratch and own outcomes

Nice to have

Food, recipe or lifestyle app experience. An existing network of food creators in KSA or UAE. RevenueCat and subscription pricing. CapCut or similar. French.

Hiring process

Intro call with the hiring manager (30 min)
Growth case, presented to the hiring manager and the founding team (60 min). We will send the brief in advance, it should take you few hours to prepare
Final conversation with the founders (45 min)

We aim to complete within two weeks.

ðŸ“‹ How to Apply & Screening Prompt

To be considered for this role, please include a short write-up in your application message or cover letter addressing the following prompt:

"Tell us about one app or campaign you grew, what you did, and the numbers behind it. Links to ads, creatives, or dashboards you are proud of are very welcome."

Applications without this breakdown will not be reviewed.

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