JOB PURPOSE
Own the 360 marketing calendar and reporting infrastructure that ensures campaigns and activations across banners and markets are accurately tracked, efficiently coordinated, and strategically aligned with group objectives.
Qualifications and Education:
▪ Bachelor’s degree in business, marketing, communication or equivalent
▪ Good communication, organizational and analytical skills, along with solid working knowledge of Microsoft Office Programs (Excel, PowerPoint...etc.)
Experience
▪ 1-3 years of relevant experience in marketing or data analytics.
▪ Prior exposure to marketing operations, marketing analytics, or campaign coordination roles is a plus (Retail,
FMCG, Telecom, Banks, etc.)
JOB RESPONSIBILITIES
▪ Support in maintaining the 360-marketing calendar, ensuring campaigns and activations across banners and markets are logged accurately and on time, and aligned with group marketing objectives
▪ Support in building and maintaining marketing funnel reporting, tracking conversion at each stage and flagging opportunities to improve performance
▪ Support in compiling data and input for monthly, quarterly, and annual marketing performance reports ahead of review meetings
▪ Support in tracking marketing across channels and keep budget trackers up to date to support accurate reporting of channel allocations, utilization, and ROI
▪ Support coordination with cross-functional teams, including brand, retail marketing, CRM, and marketing vendors, to help keep marketing activities aligned and on schedule
▪ Support in planning and execution of special projects, marketing activations, and launches across the group.
