NNC is looking for an English Copywriter – Social & Creative who can turn strategy, culture and human insight into words people actually want to read, watch, remember and share.
We are looking for someone who understands that great copy is not simply grammatically correct—it has an idea behind it.
Someone who can understand a brief, find the human truth within it, build the story and turn it into work that feels relevant to the platform, audience and brand.
You will work closely with Art Directors, designers, strategists, social teams, production and account management across social media, campaigns, films, events and integrated creative work.
You will also use AI for research, exploration and refinement—without allowing it to replace originality, judgment or craft.
What You'll DoCreative Copywriting
Insight-Led Creative Thinking Understand that strong campaigns begin with a human, cultural, behavioral or brand insight, not simply a reference or trend. * Distinguish between an insight, observation, idea, execution and reference. * Research audience behaviors, tensions and motivations before developing concepts. * Turn meaningful insights into creative territories and campaign ideas. * Challenge work that looks attractive but lacks strategic relevance. * Use references to sharpen execution—not replace original thinking. * Explain the connection between insight → idea → execution*.
Storytelling, Hooks & Retention Build strong social story arcs, not just attention-grabbing opening lines. * Develop hooks that emerge naturally from the idea and audience rather than relying on formulas. * Structure short-form stories with progression, tension, curiosity and payoff. * Write with hold rate, watch time and retention* in mind. * Understand what to reveal immediately, what to delay and how to create curiosity without misleading people. * Ensure the ending delivers on the promise made by the opening. * Work with Art Directors, editors and social teams so writing, visuals and pacing reinforce one another.
Social-First Writing
Performance & Creative Optimization Understand metrics including hold rate, retention, average watch time, completion rate, engagement, shares, saves, clicks and reach*. * Use performance data to improve future copy and scripts. * Analyse audience drop-off and identify weaknesses in hooks, pacing or narrative structure. * Compare performance across different formats, topics and storytelling approaches. * Develop hypotheses and test improvements through future content. * Understand that high views alone do not necessarily mean strong performance. * Balance creative instinct with evidence.
Live Events & Real-Time Coverage
Scripts & Brand Voice
Regional & Cultural Relevance
Research, Accuracy & Quality
AI & Emerging Technology Use tools such as ChatGPT, Claude, Gemini or comparable platforms* for research, idea exploration, synthesis and refinement. * Write effective prompts with clear context, objectives, audience and constraints. * Iterate rather than accepting first outputs. * Recognise generic, predictable or off-brand AI writing. * Rewrite AI outputs until they meet professional creative standards. * Verify factual information independently. * Protect client confidentiality. * Know when AI adds value—and when writing from scratch is the better creative decision.
AI can accelerate exploration. It cannot replace originality, taste or judgment.
What We're Looking For 3+ years of professional English copywriting experience, preferably in an advertising, creative, digital or social agency. * Native-level English with exceptional writing, editing and proofreading ability. * Strong portfolio demonstrating original creative work. * Strong experience writing for social and digital platforms. * Strong conceptual and campaign-thinking ability. * Strong understanding of insight-led creative development. * Strong understanding of storytelling, narrative structure, hooks, pacing and retention. * Ability to use social metrics to improve copy, scripts and content performance. * Experience writing real-time coverage for events, conferences or activations. * Strong research and fact-checking ability. * Ability to shift tone naturally between brands and audiences. * Ability to interpret strategy and briefs rather than simply execute requests. * Strong attention to language and detail. * Understanding of UAE, GCC and multicultural audiences. * Hands-on experience using generative AI within a professional creative workflow.* * Ability to critically evaluate and improve AI-generated copy. * Strong curiosity about culture, language, advertising and social behavior.
Strong Advantages
Your Portfolio MattersYour portfolio should demonstrate:
Applications without writing samples or a portfolio will not be considered.
What Success Looks LikeYou don't start with references—you start with the audience and the insight.
You don't just write hooks—you build stories worth staying for.
You understand that a strong first three seconds mean little if the audience leaves five seconds later.
You study hold rate, retention and watch time and use them to improve your next script.
You don't confuse clever writing with a strong idea.
You understand the brief before you start writing.
You can explain why a line works.
You know when to challenge, simplify or start again.
You can write accurately under pressure during live events.
You use AI to explore more possibilities, not to outsource your thinking.
Your Art Director trusts your ideas. Your Account Manager trusts your accuracy.
And your writing feels intentional, contemporary and written for the people who will actually read it.
Life at NNCAt NNC, we're a collective of 90+ passionate people brought together by a shared ambition to create exceptional work for our clients and partners.
We communicate openly, challenge one another, share ideas and continuously grow together because we believe the strongest work happens through collaboration.
What We Offer A competitive salary that recognises your experience and expertise. * Top-tier health insurance with comprehensive medical coverage. * Flexible working hours built around trust and accountability. * An overtime policy that respects your time. * Menstrual leave supporting employee well-being. * An agile, cross-functional working environment. * A diverse team representing more than 16 nationalities. * A dedicated learning and development budget* supporting your personal and professional growth.
At NNC, we don't just offer a job. We offer a place where your ideas can influence the work, your contribution is visible and your craft can continue to grow.
Join us and help create work people actually want to read, watch and remember.
